Search Engine Optimization (SEO) is a critical aspect of any website. It helps your site rank higher in search engines and attracts your target audience; however, not all WordPress themes have the best support for SEO rankings.
Astra is a popular free site built by the Brainstorm Force Team which already has over 1,000,000 sites using its themes.
The Astra theme is SEO-friendly and is designed to give you control over elements on your site.
It features free and paid themes and provides SEO-optimization tools that include increased performance, built-in schema markups, optimized header tags, and built-in AMP compatibility.
Themes that are SEO-friendly can significantly benefit your site, as they will help rank your website higher on search engines. So, let’s take a closer look into what Astra has to offer and who it would benefit.
How Astra Stays SEO Friendly
Astra is a free web hosting site that includes search engine optimized themes and extra add-ons to help boost SEO results.
We’ll give you a breakdown of three key elements that Astra uses to help boost web pages.
Check out our in-depth Astra Theme Review to get the details insights.
Themes Are Search Engine Result Page (SERP) Optimized
Astra pays close attention to what types of themes are high-ranking on search engines. Most of the designs available for the free and premium versions are already being used on over a million websites worldwide.
Using up-to-date themes, Astra can ensure that you’ll appear on related searches for specific keywords.
Text Is Fully Customizable
Both headers and footers are fully customizable with Astra Premium. Each design will allow you to edit keywords into your blog. Each SEO keyword will play a massive role in how high up your website ranks.
Each of these plugins provides different services and packages. However, they also provide valuable tools to help your site rank higher in search engines. Some of the tools included are:
- Meta descriptions
- Meta robots
- Customize post types
- Archive pages
- XML Sitemaps
- Social network sharing
Astra Uses Niche Themes
One stand-out feature of Astra is that they offer themes based on your niche site. For example, suppose you want to create a dog-themed blog dedicated to toys.
You’ll be able to find an Astra theme that relates to ‘dogs.’
What this does is allow your WordPress site to be found on search engines. Now, this doesn’t guarantee that your site will show up on top ranks, as you’ll have to add other SEO features to rank higher.
However, it does help your site show up on search engines when people search for specific terms.
What Can You Do to Boost Astra’s SEO Friendliness?
When it comes to boosting Astra’s SEO friendliness, you’ll need to make use of their plugins. Astra offers some additional subscriptions to tools that can help rank your site higher.
However, you can also use Astra with plugins from other sites. That’s the main benefit of using either free or premium Astra.
Header & Footer Optimization
One major element that search engines pick up on are headers and footers. Utilizing these elements can help increase your chances of showing up in the top search results.
Using specific SEO keywords, you can edit your headers and footers for the top searched keywords in your niche.
Set NoFollow Outbound Links
NoFollow links are the most common on WordPress websites. To the average user, NoFollow links look normal.
However, the HTML code ensures that hyperlinks won’t get any credibility when appearing in search results. This protects visitors from spam commenting on your website.
Optimize Layout and Design
Layouts and design customization also benefit search engines picking up your site. Using Astra Premium, you will be able to customize your site thoroughly.
Changing the headers, footers, text boxes, and adding comment sections can boost your website’s ranking.
Related Reading: Elementor Pro vs WP Astra Pro
Adding Relevant Images
Inserting images onto your website can also boost its search results. Astra allows you to drag and drop photos with its customization tools.
Drag and optimize image size to help get more clicks. Using personalized images will also give better results, rather than using stock photos.
Astra already adds Schema on their websites to help with the SEO fundamentals on your site. What Schema does is provide guidelines that help ‘markup‘ a website for search engine results.
Schema is added to a webpage and helps create a unique snippet which is displayed on search engine results.
All major search engines have used Schema since 2011, which includes Google, Bing, Yahoo, and even Yandex.
Conclusion: Is Astra Theme SEO Friendly
Astra is a good web page builder to use when it comes to SEO content. Google and similar search engines use automatic web crawlers to find and rank new sites constantly.
After reviewing Astra’s services, we’d say that using extra add-ons is the best way to optimize your site for ranking higher on search engine results. Astra only provides the basics to even show up in primary search engine listings.
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