Popups play a crucial role in attracting users and generating more leads and conversions. A popup-enabled WordPress website can help you convert visitors into leads and leads to potential paying customers.
Having a good WordPress popup plugin that comes with all the necessary features is crucial. Although there are various popup plugins on the market, a poorly featured plugin will ruin your site’s experience.
Therefore, we have taken all your stress away and created a list of the top 10 Best WordPress Popup Plugins.
In this post, we have mentioned the plugins with basic features as well as some of the advanced features to increase your conversion rate along with the ultimate buyer’s guide.
So you will be sure about what you need to look for in any WordPress popup plugin as you go through our list.
Here’s a quick index to help you navigate this article:
At the end, we have also added our recommendations, so stay tuned and let us dive into the details!
What to Look for in the Best WordPress Popup Plugin
There are hundreds of popup plugin that promise to fulfill your needs. However, not all plugins will help you get a reasonable conversion rate, attract users, or draw in newsletter subscribers.
A poor popup plugin can end up making your WordPress site rigid and affect your reputation, which obviously, we do not want you to go through.
Therefore, before you pick any plugin, make sure it has good performance. We all know how vital a good performing site is.
Since most of the WordPress popup plugin track analysis, this significantly increases the load on your server resulting in an abrupt performance and affecting your SEO ranking further.
Another critical factor to consider when picking the best plugin is that it offers tons of personalization features and targeting. Any WordPress popup plugin’s main motive is to get maxim leads and increase your email subscribers.
That is why in targeting behavior interaction and personalization options; you can ensure maximum conversion rates while offering the best user experience.
Another factor that should be your priority while picking the best popup plugin is that it should be compatible with your WordPress hosting.
Since most hosting companies opt for advanced caching solutions, many plugins are poorly coded and result in some of its advanced features not functioning such as reporting and A/B testing.
Therefore, we recommend picking the plugin that works with your hosting so that you can take complete advantage of its features.
Now that you know what you need to look in the top WordPress popup plugin, let us analyze each of the plugins carefully so you can pick the one that fits your needs.
List of the 10 Best WordPress Popup Plugins in 2023
1. Bloom : Best Popup Plugin for WordPress

Bloom is one of the best WordPress popup plugins specially designed for email opt-ins, and it has one of the most beautiful dashboards you’ll ever see. Hence, working with Bloom is exceptionally easy and less time-consuming.
As the top WordPress plugin, Bloom comes with an easy-to-use interface and a beginner-friendly popup maker, which means it loads all the code from your WordPress site.
With Bloom’s simple drag-and-drop popup builder, you can make your popup very quickly, and it also has hundreds of templates for you to choose from along with options to customize things like the borders and edges of your popups.
You also won’t have to worry about finding a color scheme that matches your website because Bloom’s color options are unlimited.
Besides the intuitive Bloom dashboard, you can set up an A/B test and see analytics to view how your popups function.
It comes with some of the advanced features that help you get better conversion rates, gain a vast audience, and boost your performance.
Pricing
Bloom starts at $89 for one year of support and updates and goes up to $249 for lifetime support and updates.
2. OptinMonster : Most Popular Popup Plugins

OptinMonster is one of the most popular popup plugins and lead generation WordPress plugins because it allows you to convert website visitors into subscribers very quickly.
Although OptinMonster started as a WordPress popup plugin and then turned into a SaaS tool, it will still provide you with a WordPress plugin that makes integration exceptionally simple, meaning it allows you to turn your potential into success like a pro.
OptinMonster starts with a new drag-and-drop builder, which lets you build popups from scratch or customize one of their existing templates.
The plugin even enables you to optimize your popups as OptinMonster includes built-in A/B testing and multivariate testing.
Besides, it has another great feature called Smart Success, which lets you display different offers to people who have already converted on one of your popups.
Moreover, it also allows you to pitch popups to your visitors related to the page they’re visiting. Hence it stays relevant and attracts the right consumer, even giving your consumer the personalized touch to their experience.
Pricing
OptinMonster’s plans start at $9 per month, payable yearly. Although if you want access to stuff like A/B testing, Exit-Intent, and other advanced functionality, you’ll need to opt for higher-priced plans.
3. Ninja Popups

Ninja Popups have been around for almost eight years now, with over 36,000 sales and continuous improvements with new features and improvements over time.
Ninja Popups is one of the most popular WordPress popup plugins on the market because they offer an extensive list of features.
The popups are very receptive and work quite well on mobile devices and desktop browsers, and it’s easy for users to arrange this plugin without any coding required.
Ninja Popups sets you up with a drag-and-drop builder to start you off, which you can use to either make one of your popups or choose from one of the 76+ pre-made popup themes.
One of the additional areas is animation options. Additionally, you can apply 74+ different animation effects to your popups.
You can also customize your popups to match your website color theme as well, with features like customizing the size of your popup to the customized the color of a button in your popup.
Furthermore, Ninja Popups comes with built-in analytics and A/B testing with Google Analytics Event tracking integration too so that you can track data in Google Analytics and optimize your popups.
Pricing
Ninja Popups’ regular license for a single website starts at $26, making this plugin very affordable.
4. Elementor Pro

Elementor is a popular WordPress page builder plugin that has massive popularity amongst WordPress users globally.
However, with the Elementor Pro add-on, you get access to a feature called Popup Builder, which, you can use to build a variety of different popups with the same page builder.
Elementor Pro lets you create various popup types, like top or bottom notification bars, modal popups, fly-ins, and more.
One of the advantages of Elementor Pro is that you get access to all the widgets and styling options of the basic as well as pro version. Check our detailed Elementor Pro review to get detailed insights on this Elementor popup builder.
Elementor Pro lets you include various options such as buttons, email opt-in forms, login forms, countdown timers, etc. and gives you a lot of control over their looks.
Elementor Pro comes with 100+ built-in popup templates to give you a head start, or you can also build your design. But the one area Elementor Pro lacks in is analytics. You won’t find any built-in analytics tools as of now.
Overall, if you need a popup plugin that comes with various customization options, Elementor Pro is the best WordPress popup plugin to pick.
Pricing
Elementor Pro charges $49 for a single site and spans up to $199 for use on multiple sites.
5. Layered Popups

As the name suggests, layered popups let you make popups that are layered. Layered popups can attract your website visitors and also gives you space to be creative.
Layered Popups comes with an extensive collection of pre-made patterns with a unique method that allows you to build your popups.
It has been purchased more than 15,000 times while sustaining a huge 4.79-star rating from all those customers. It comes with an intuitive dashboard so that you can get started with it quickly.
Layered Popups excel at having an extensive template collection with more than 200 templates. You can use Layered Popup’s “Visual Constructor” to customize or build your template.
You have a good standard set of options to target and trigger your popups, making it easier for you to get email subscribers.
Layered Popups also comes with built-in A/B testing and analysis. You can also embed a WordPress login form through a popup.
With its two-step opt-in use, it lets you make a “click >> popup >> login” function. Plus, it’s compatible with several email marketing platforms.
Pricing
Layered Popup’s pricing starts at $21.
6. Thrive Leads

Another popular popup plugin for WordPress is Thrive Leads. Thrive Leads has beautiful popup templates and an easy to handle popup maker, which is why it made it to our top 10 best WordPress popup plugins list.
Thrive Leads has several opt in options like lightbox popups, two step opt-in, and more. It has an easy-to-use drag and drop editor to modify sign up forms.
It has basic A/B testing and analytics. It can do page-level targeting like categories, post types, etc. It can work with popular email services, and the popups are mobile-friendly as well!
Thrive Leads manages to balance out performance as well as features. Although it’s slower than some other plugins on the list, it is a standalone WordPress plugin, meaning your code stays on your WordPress site, using your hosting resources.
Thrive Leads is very easy and straightforward to use, coming with several templates. It also has a primary popup creator with drag and drop use, making it easier for you to customize your popup form.
If you are a beginner, we would highly recommend getting your hands on this plugin.
Pricing
Prices start at $67 for a single site license every year.
7. ConvertPlus

CovertPlus popup plugin is built by the team that is behind famous tools like Astra and the ‘Ultimate Addons for Beaver Builder’ extension.
This popular plugin by Brainstorm Force can help create popups for many uses like email opt-ins, promotions, social additions, etc.
You get many more position options apart from the standard modal popups like notification bars, widgets, etc. It has more than 100 pre-made popups that you can customize using the real-time WordPress Customizer.
The pre-made templates look attractive in general, making it stand out from the rest of the plugins. ConvertPlus also has built-in A/B testing and analytics and detailed targeting and trigger options.
If you like the functionality of ConvertPlus but need a drag and drop editor, you can consider the ConvertPro plugin. The premium version unlocks additional features.
The only difference between the versions is that the latter provides more functionality and an actual drag and drop maker.
However, ConvertPro is much more expensive. Apart from these differences, these plugins are identical in every other aspect.
Pricing
ConvertPlus costs around $24, while ConvertPro starts at $99.
8. TrustPulse

TrustPulse uses social media proof to help increase conversions to your website. This WordPress popup plugin shows social proof motifs on your website to improve user trust and has a FOMO effect (Fear Of Missing Out), making more users sign up to make a purchase.
TrustPulse uses intuitive and highly efficient popups, helping you gain user trust very quickly. Some of the best features of TrustPulse include Triggers FOMO. This feature uses social proof to prompt the FOMO effect.
This urges users to sign up or make a purchase. Another feature is Real-time Tracing which shows immediate buys, activity, and signups.
The plugin also comes with smart-targeting that shows social proof popups at the right time to the right users.
As we mentioned earlier, speed is essential to get higher sales on your website. TrustPulse improves user experience while not affecting your page loading speed at the same time.
This plugin does not use your WordPress hosting resources, and each code used to help display popups is loaded asynchronously directly from the cloud servers.
With a very easy and straightforward setup process, this popup plugin has default social proof popups that work with minimal changes or modifications.
Pricing
It offers 500 free sessions for a month, and then pricing starts from $4 per month (billed annually).
9. Getsitecontrol

Getsitecontrol is an influential popup plugin for WordPress using various widgets to generate leads. It provides one powerful dashboard, allowing you to manage your widgets and popups across several websites.
Furthermore, it also lets you control the appearance, target audience, and integrations of your popups. Getsitecontrol helps you build attractive popups without needing any coding or previous experience.
The popup plugins come with various advanced features that help you boost your performance and gain leads without emptying your wallet.
Unified integrations like Google Analytics, Hubspot, and ConvertKit, show that Getsitecontrol plays very well with your business’s ongoing workflow.
Along with popups, you also receive other bonuses like template galleries, mobile popups, CSS editors, Segmentation, Unlimited users, direct widget links, A/B testing, etc.
Overall, Getsitecontrol lets you create popups that match your website as well as real-time statistics for optimizing conversions with ease.
Pricing
Pricing begins at $7 per month, including 10,000 monthly widget views.
10. Popup Maker

Popup Maker is last but definitely not the least plugin on our list. Popup Maker is one of the most famous popup plugins, having a free version as well.
This has given them a 4.9-star rating with nearly 3.7k reviews. Popup Maker shines with its WordPress detailed targeting and triggering guidelines, mainly for the paid version.
It also has a few WooCommerce-specific rules, which are perfect for eCommerce stores.
Even though it doesn’t have a drag and drop editor, it has a simple interface based on the WordPress editor, making it easy to understand.
Popup Maker can make it very easy for you to work with your cookies, which is one of the most intriguing features. This helps you get creative, like targeting popups to consumers who have already converted.
For a developer, it has many hooks and filters, allowing you to modify how everything works.
The plugin fulfills the needs of both the beginner as well as the developer, making it one of the most flexible and reliable popup plugins available on the list.
Pricing
You can buy individual extensions starting at $15 each or sign up for one of their premium plans to get the bundle you need, starting at $87.
Conclusion: What Are the Best WordPress Popup Plugins?
Popup plugins are an essential part of the WordPress site to attract visitors. But the main question that pops up in our minds is: which plugin is the best for you?
Considering our buyer’s guide and the parameters that we set, Bloom and OptinMonster are among the best WordPress popup plugins that come with advanced targeting and triggering features.
OptinMonster comes with an intuitive interface and powerful drag and drop editor. You can design beautiful popups with its predesigned templates.
If you are running an eCommerce store, we recommend going with TrustPulse. Similarly, ConvertPlus and PopupMaker are another reliable and flexible option.
OptinMonster, on the other hand, works best for eCommerce stores with its abandon-cart features.
If you need to build more than just email optins, Elementor Pro is a smart pick. If you are looking for better customization options for your templates, we suggest picking ConvertPlus.
Lastly, if you need an easy-to-use and reliable visual builder, Ninja Popups is the best plugin to get your hands on.
However, picking any of the plugins on our list would not hurt. We suggest picking the plugin that fits your needs perfectly.
We hope our article helped you find the top WordPress popup plugin for building attractive and unique popups for your site.
If we missed any plugins, let us know in the comment section below. Lastly, which plugin are you picking from our list? Drop a comment to let us know!
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