As a WooCommerce store owner, you know the importance of reporting and analytics.
Reporting and analytics are no longer just limited to larger companies and enterprises with deep pockets. Nowadays, over 59% of enterprises are using analytics in some capacity.
For a WooCommerce store, reporting and analytics are an essential part of a successful business, because they provide details, insights, and growth and performance statistics.
The WooCommerce plugin has a pretty basic reporting tool that provides sales reports for products, specific categories, and so on. Don’t get me wrong: the default WooCommerce reporting tools are good enough for basic use.
However, if you have more advanced business needs, you need more powerful advanced reporting options that can help you track events, specific customer behaviors, etc.
Luckily, there are plenty of WooCommerce reporting and analytics plugins to help you get powerful reports and analytics.
To ease the selection process, we have carefully compiled a list of the top 10 best WooCommerce reporting and analytics plugins.
Read on to learn which is the best WooCommerce reporting and analytics plugin for you.
Here’s a quick index to help you navigate this article:
So let’s dive in.
Top 10 WooCommerce Reporting and Analytics Plugins of 2021
WooCommerce Cart Reports is a popular report and analytics plugin that is officially developed by WooCommerce. The plugin enables you to view cart abandonment statistics and graphs from your WooCommerce dashboard easily.
The WooCommerce Cart Reports plugin provides you with real-time metrics about your customers, such as when they open and abandon shopping carts.
You can keep tabs on your customers’ cart activity and manage your WooCommerce store more effectively.
The plugin provides in-depth reporting features, allowing you to check these reports from the new “carts” tab under the WooCommerce “Reports” tab.
Also, from the carts tab, you can easily view converted, open, and abandoned carts over a custom date range. It provides a list view of reports to help you analyze open, abandoned, and converted carts.
WooCommerce Cart Reports comes with various filter options that allow you to filter carts by date, cart status, or even specific customers.
The plugin also comes with two dashboard widget options, which enables you to have a quick-glance into the cart trends of your WooCommerce store. It shows open carts and an intuitive graph overview, right from the WooCommerce dashboard.
Overall, if you’re looking for a reliable reports plugin to check sales and cart abandonment on your WooCommerce store, this plugin is worth giving a try.
- Easy to install and configure
- Powerful at a glance dashboard widgets
- Comprehensive custom date-range reports
- Comes with powerful filter options to filter reports
- Cart Details tab shows cart products, time last updated, etc
- Helps you recover abandoned shopping carts and get more conversions
Pricing: The plugin costs $79 a year, which includes one year of customer support and plugin updates.
Advanced WooCommerce Reporting is the most comprehensive and complete WooCommerce reporting and analytics plugin.
The plugin provides you complete reports on a wide range of subjects, such as recent orders, sales orders, most viewed products, order status, stock, shipping, tax, categories, and more.
The plugin has an easy set up and an intuitive interface for all users.
It has advanced reporting options, which allows you to generate reports about orders using many types of criteria, such as order name, status, gross amount, net amount, shipping amount, and so on.
The plugin comes with various reporting options, which allows you to check visual reports, such as pie charts and bar charts. It also has a powerful, detailed report search feature for each report page.
The plugin enables you to save or download the reports in various formats, including PDF, CSV, and XLS.
Advanced WooCommerce reporting has a powerful dashboard that has many useful summary reports and many robust features. You can also enable/disable the dashboard, set an alternative page, set a date range, show/hide maps and charts, and so on.
Additionally, the plugin has a dedicated invoice generator, which helps you to create an invoice per order or batch. The plugin comes with a powerful automatic email sales summary, which sends your store’s reports to you right away.
What’s more, the plugin enables you to filter reports about your store by day, month, and other related options.
Also, the plugin helps you create a dedicated section where you can set your desired monthly sales amount, called Projected Sales, and then you can view a report for the actual vs. projected sales for each month and year.
- Easy to use & intuitive interface
- Sales summary by map view
- Automatic email sales summary
- Visual reports, pie charts, and bar charts
- Detailed reports with a powerful search feature
- Projected vs. Actual sales for profit monitoring
- Allows you to download reports in – PDF, CSV, and XLS.
Pricing: The single site license costs $39, which includes six months of customer support and future plugin updates.
Actional Google Analytics is one of the pioneer reporting and analytics plugins for WooCommerce. The plugin enables you to easily integrate your WooCommerce store with Google Analytics in just a few minutes.
The plugin has various robust features, including universal analytics, user ID tracking, AdWords conversion tracking, Facebook Pixel Tracking, form field tracking, scroll tracking enhanced WooCommerce, and more.
It helps you save hours of time and helps you focus on generating actionable insights from your data.
The plugin comes with nine enhanced eCommerce reports, including shopping behavior reports, checkout behavior reports, product performance reports, sales performance reports, internal promotion reports, and more.
You can also enable GA tracking of audience, behavior, and acquisition reports.
Actionable Google Insights comes with an advanced tracking option that supports user-ID tracking for cross-device marketing, client ID tracking, form field tracking for check form, IP anonymization, and much more.
What’s more, the plugin helps you learn about how the same user uses different devices and how this drives purchases.
Overall, Actionable Google Insights has everything you need to track and get detailed analytics about your WooCommerce store. Finally, you can integrate your store with Google Analytics.
- Quick and easy configuration
- Google ads conversion tracking
- Facebook Pixel and Forms tracking
- The plugin allows you to use GTM
- Has over 20 custom dimensions and metrics
- Provides access to nine enhanced ecommerce reports
- Audience, behavior and acquisition tracking in GA
Pricing: The single site license costs $135. The plan includes six months of customer support and future plugin updates.
WooCommerce Google Analytics Pro turbo charges the integration of your WooCommerce store and Google Analytics. The plugin helps you get insights into your WooCommerce sales funnel.
The plugin features advanced tracking, with easy set up. Once you install and activate the plugin, you can choose event names and enable tracking right away. The plugin will then handle tracking, and it will send all valid events to Google Analytics.
The plugin adds an advanced event tracking to your WooCommerce store, and it automatically pushes into Google Analytics.
It also helps you get detailed insights into important metrics, such as average order value, conversion rate, sales, and other valuable detailed insights.
WooCommerce Google Analytics Pro provides advanced ecommerce reports, and it has full support for generating shopping or checkout behavior analytics, as well as customer lifecycle information, in the Shopping Behaviour Reports.
What’s more, the plugin has a powerful customization option, where all the event’s names are customizable from the plugin settings and can also be individually disabled.
The plugin also helps you track user IDs for more accurate user counts. All custom events can be tracked just by adding a snippet to the theme of your WooCommerce store.
- Basic site tracking and analytics
- Add advanced ecommerce event tracking
- Allows you to exclude shop manager from tracking
- Helps you add advanced events for customer actions
- Tracks customer email opens as events in the email category
- Advanced tracking options – universal tracking and enhanced ecommerce tracking
Pricing: The plugin costs $79 a year, which includes one year of customer support and plugin updates. The plan is backed with a 30 day money-back guarantee.
WooCommerce Analytics & Advanced Reporting is a feature-rich plugin for WooCommerce. The plugin enables you to integrate your WooCommerce store with Google Analytics and marketing platforms.
The plugin provides cross channel analytics and advanced reporting for your WooCommerce store.
No matter whether you’re optimizing campaigns or evaluating sales performance, this plugin provides you unparalleled insights to drive increased sales, create growth, and streamline WooCommerce reporting.
With the help of this plugin, you can easily explore hundreds of insights spanning performance, customer, product sales, costs of goods sold, and so on.
You can quickly uncover opportunities to target your best customers and win back lost customers. The plugin helps you bring together info on your store’s analytic tools and advertising sources to help you understand the KPI of your store.
The plugin features robust product analysis, where you can generate insights that drive revenue growth.
You can easily bundle product profitability; it gives you the tools needed to evaluate historical data and swiftly identify actionable marketing opportunities.
- Performance reporting
- Powerful product analysis
- Slice product data to root out hidden revenue
- Multichannel performance and sales reports
- Robust WooCommerce Analytics Tracking with Glew
Pricing: The Glew.io license costs $199/month and is super loaded with tons of marketing, analytic, and WooCommerce tools. You can also do a 14 day free trial.
The Advanced WooCommerce Reports plugin helps WooCommerce store owners to keep track of their analytics in a simplified report. The plugin enables you to view data related to your stock, users, revenue, product, taxes, and so on.
You can customize the time period to get reports, and it allows you to choose from the tabular or graphical form.
With this plugin, you will get complete sales reports about your orders, such as total sales, customers, total tax, coupons, total products, and so on. The plugin quickly generates reports for WooCommerce in a clean and stunning interface.
Once you install the plugin, from the summary section you can view all data regarding sales, customers, taxes, coupons, earnings, order status, and payment gateways, all in graphical formats.
It has an advanced reports by date section that helps you generate reports for a specific period. You can even set the start date and end date for reports, along with an order status for which the report is to be generated.
The customer reports section provides the flexibility to generate reports quickly as per your requirements. You can use various filters to create tabular reports quickly and easily.
- Generate custom reports
- Convey reports via email
- Advanced reports for the date section
- Select order status type for which you want to see reports
- Tabular and graphical representation of reports
Pricing: The single site license is a one time $18 fee, which includes one year of plugin updates and customer support.
Metrilo is an advanced plug and play growth platform for WooCommerce. Metrilo has everything from Ecommerce analytics to CRM and emails to help you boost customer retention and get more sales and conversions.
Metrilo is a robust app that you can easily set up on your WooCommerce store with a dedicated, robust plugin. The plugin analytics helps you measure your business performance and give you insights to help you make better marketing decisions.
It connects marketing and sales to help you show how to maximize ROI. The plugin provides in-depth reports and analytics with powerful key sales and marketing performance information at a glance.
It also provides real-time revenue reporting and many breakdowns. What’s more, the plugin boasts pre-set sales funnel tracking and product performance data to help you develop your brand.
Moreover, Metrilo comes with a retention analysis tool that enables you to see how effective you are at turning one-time customers into repeat customers.
Also, the plugin allows you to perform a cohort analysis that enables you to track specific groups of your customers over time.
- Real-time dashboard of your sales & performance
- Provides more accurate attribution than Google Analytics
- Powerful marketing performance reports for WooCommerce
- Numerous ready-to-use revenue breakdowns
- Insightful product management reports
- Detects conversions problems with ready-made funnel reports.
Pricing: Metrilo starts at $119 per month.
TrackAlyzer is a reliable and easy to use WooCommerce reporting and analytics plugin. The plugin enables you to add Google Analytics, Google Analytics enhanced eCommerce, Facebook Pixels, and AdWords tracking.
With Google Analytics integrations, the plugin provides product performance reports, shopping behavior reports, checkout behavior reports, sales performance reports, and so on.
You’ll also get to learn about a user’s behavior before they make a purchase, check which payment methods are used, and how much time it took to convert a customer.
Facebook conversion tracking easily tracks all your conversions made on your website. To enable Facebook conversion tracking, you need to enable the Facebook Pixel ID and currencies required to allow for it.
The plugin also helps you with AdWords conversion tracking to enable you to track AdWords conversion and sales. It even helps you with ShareASale conversion tracking to help you track the sales from ShareASale.
You can also track product impressions and see which products get more clicks. Finally, you can learn more about your WordPress-powered WooCommerce store’s user engagement and user behavior.
- Custom conversion tracking codes
- Google Analytics enhanced ecommerce
- Facebook ads and AdWords tracking
- Provides various in-depth reports
- Detailed reports on conversion tracking
- Allows adding custom codes with shortcodes
- Powerful ShareASale Conversion tracking
Pricing: The single site license costs $79, which includes six months of customer support and future plugin updates.
Analytics for WooCommerce is a freemium analytics plugin for WooCommerce. The plugin empowers you to integrate and use the power of Google Analytics for your WooCommerce store.
The plugin enhances the eCommerce feature of Google Analytics, and it easily tracks users’ activities from the product view to the order received page. The plugin helps you embed enhanced WooCommerce tracking scripts on your WooCommerce store.
It supports shopping behavior analysis reports and provides insights into the shopping patterns of your customers.
You can check the behavior analysis reports to analyze the performance data of individual products effectively. Also, it helps you to visualize product performance data and reports for your store.
The plugin also shows the product list performance reports where you’ll get the performance data of various store functions, such as shop page, related products, cross-sell products, upsell products, etc.
It also tracks product impressions, product views, and when products are added to carts on the product lists.
What’s more, the plugin supports real-time tracking activity for your logged-in customers. The plugin also supports disabling tracking for certain user roles. Moreover, it comes with a robust IP anonymization feature.
- Integrates WooCommerce with Google Analytics
- Supports shopping behavior analysis reports
- Visualizes product performance reports
- Robust IP anonymization module
- Supports sales performance reports for orders
- Supports real-time activity tracking for your store
Pricing: The plugin is free to use.
Metorik is a flexible and powerful WooCommerce reporting and analytics plugin. With Metorik, running your WooCommerce store is quite easy. It helps you analyze trends, create reports, and run analytics for your store.
The plugin provides real-time reports, product insights, customer tools, email automation, abandoned cart data, and tons of other features.
The plugin comes with a powerful real-time dashboard where you can easily check your store’s orders, customers, subscriptions, and products. With these data and reports, you can understand your customers and make better marketing decisions.
With this plugin, you can use KPIs – key performance indicators – to get a bird’s eye view of your WooCommerce store.
The plugin has a powerful segmentation feature that allows you to filter data by anything and everything. Also, once you have finished segmenting, you can easily export the data to a CSV file.
The plugin features automated email marketing with Metorik Engage. You can easily send targeted and customized emails straight to your customers. Every email you send is tracked, which allows you to see reports for open rates, conversion rates, and more.
What’s more, all the reports and data can be easily exported from Metorik any time. You can even schedule exports to happen automatically at a scheduled time.
- Interactive and insightful reports
- Send automated emails to customers
- Send abandoned cart emails to analyze carts
- Instant data segmenting with tons of filters
- Fast, custom and automatic data exports
- An intuitive dashboard for easy reporting
- Sends automatic custom reports by email & slack.
Pricing: The basic plan costs $50, which includes all the premium features, reports, tracking, and analytics options.
Conclusion: What Are the Best WooCommerce Reporting and Analytics Plugins?
So this is our hand-picked list of the top 10 best WooCommerce reporting and analytics plugins of 2021. All of these plugins are lightweight, easy to use, and loaded with a variety of reporting and analytics features.
With these plugins, you can get reliable performance reports of your stores; Based on that data, you can make more sound marketing decisions.
All these plugins come with a different set of features; you can choose one which suits your requirements and budget.
We hope this post suits your purposes well and helped you find at least one useful reporting and analytics tool for your WooCommerce store.
Which reporting plugin do you use for your WooCommerce store? Are you using the default WooCommerce reporting tool? Leave your thoughts in the comment section below.
If WPCITY‘s this post helped you, give us a thumbs up by sharing it on Facebook, Twitter, and LinkedIn.
More WooCommerce Plugin Guides:
- Best WooCommerce Product Slider Plugins
- Best Abandoned Cart Recovery Plugins for WooCommerce
- Best WooCommerce Point of Sale Plugins
- Best WooCommerce Gift Card Plugins
- Best WooCommerce Dynamic Pricing and Discounts Plugins
- Best WooCommerce Booking and Appointment Plugins
- Best WooCommerce Subscription Plugins
- Best WooCommerce Payment Gateway Plugins
- Best WooCommerce Category Accordion Plugins
- Best WooCommerce Search Plugins
- Best WooCommerce Points and Rewards Plugins
- Best WooCommerce Request a Quote Plugins