WooCommerce is one of the largest platforms on the internet that facilitates online stores’ easy setup. Whether you are thinking of starting your online WooCommerce store or you have already stepped into the world of WooCommerce, there are various challenges you will face to boost your sales.
Despite the obstacles, the goal remains the same; generate more sales each day. Irrespective of where you stand with your online store, with the right techniques and optimization of WooCommerce, you can significantly boost your sales and reach a wider audience.
Hopefully, in these pages, you’ll find some significant changes or small tweaks you can make to increase your revenue and get higher returns.
From email marketing to site security, this article will help you take your WooCommerce store to the next level. Highlighting all the essential WooCommerce growth strategies you might be missing out on.
Implementing these strategies will tremendously boost your sales. By the end of this article, you will be ready to get your store optimized and moving in the right direction.
Quick Navigation:
- Use a Unique and Attractive WooCommerce Theme
- Offer a Hassle-free User Experience and Easy to Navigate Options
- Secure Your WooCommerce Store
- Create Discount Coupons
- Eye-catching Product Images
- Perform Usability Test and Implement A/B Testing
- Analyze the Speed of Your Site
- Provide Live Chat
- Create Engaging and Knowledgeable Product Descriptions
- Organize Special Events
- Focus on the SEO
- Send a Newsletter and Abandoned Cart Emails
- Create Attractive Product Videos
- Create a Secure and Hassle-free Checkout Page
So, let’s dive into the deatials.
1. Use a Unique and Attractive WooCommerce Theme
The first thing that your users will see when they land on your e-commerce website is the store’s layout and design. As the phrase goes, the first impression is the last impression.
Therefore, your store’s theme is the most crucial aspect of your site. And where you need to invest a fair amount of your time.
If your theme is eye-catching and inviting, your users will become engaged and browse through the entire store.
But if your site has a lousy theme and lacks curb appeal, your users will lose interest and quickly bounce to someone else’s store that comes with a clean and modern look.
Since WooCommerce is one of the largest and most popular eCommerce platforms, you get hundreds of theme choices.
WooCommerce themes are classified into three types: free, paid, and custom themes. And You will find plenty of good looking free WooCommerce themes if you’re trying to bootstrap your store.
Related Reading: Best Multipurpose WooCommerce Themes
Undoubtedly, when it comes to picking a theme, you need to choose the one that fits your pocketbook. Unfortunately, most free themes lack functionality and good customer support. Which means you will have to do a lot of the work yourself.
In this scenario going with the custom theme is a better choice, especially if you’re a developer. You can tweak your WooCommerce themes and design from scratch with the right techniques.
If you want to build a successful eCommerce business, we recommend going for dedicated WooCommerce themes. You will find plenty of high-quality themes with high functionality within your budget.
When picking a paid theme, you must check the functionality, performance, and updates from the theme provider to ensure your website will run well.
What’s more, if you’re a beginner with no prior knowledge of website development, you should get started with dedicated WooCommerce themes and a WordPress page builder like Elementor.
Page builders like Elementor give you the flexibility to build stunning WooCommerce stores without any of the headaches.
Related Reading: Best Elementor WooCommerce Themes
2. Offer a Hassle-free User Experience and Easy to Navigate Options
Besides having a good WooCommerce store design and theme, your customers need easy to navigate options. Ease of use is one of the most crucial factors for your online WooCommerce store.
Nobody likes landing on a webpage that is hard to navigate and feels like it’s sole purpose for existence is to frustrate. The easier the user experience, the more prospects will turn into potential buyers.
If your customers cannot find a specific option, they will abandon their cart without a second thought. So it’s really important that you provide your website shopper with a great user experience by helping them access your eCommerce store products with ease.
Pick a design that comes with easy to navigate options. Your main goal should be to provide a more comfortable experience for users to browse through your site.
Therefore, you must maintain a user-friendly experience throughout your store and display all the useful options on the homepage without making customers waste time trying to find the right choice.
You can achieve a user-friendly experience using breadcrumb links and an intuitive navigation menu. You can also take advantage of the WooCommerce product table plugin to help you organize your product description in a different box without making your store look stuffed.
A user-friendly experience for your customers is vital to generate more sales and create goodwill on the internet.
3. Secure Your WooCommerce Store
Security is the most crucial aspect of any e-commerce website. If your customers doubt that your website is secure and that, in turn, you might be subject to potential threats, you will lose sales.
And create a bad reputation for your business and brand in the process. So, you must keep security as your top priority if you want your users to visit again and trust that you’re providing a safe and secure shopping experience.
When your customers are purchasing products, they share their personal information, including their card details. A small breach can lead to severe consequences for your business.
Therefore, as an online WooCommerce store owner, your first task is to ensure your customers that your store is safe and that your business can be trusted enough to gather their personal information.
You can secure your WooCommerce online store through an SSL certificate. Also, you can set up admin passwords, frequently update WooCommerce to the latest versions, have a safe backup of your data, and more.
You can use an excellent security plugin like Scurui to take the security of your website to the next level. And if you have social media pages for your online store, make sure you use strong passwords for your social media accounts.
By taking these steps, you can feel confident that your WooCommerce store social media accounts are secure, and will make it easier to manage the security of your official pages.
Related Reading: iThemes Security vs Wordfence Security
4. Create Discount Coupons
Everyone loves discounts, especially if it’s valuable. Creating coupons and discounts for your WooCommerce online store will help you spread the word about your store and convert leads into satisfied customers.
With WooCommerce coupon plugins and extensions help, you can generate coupon codes and discounts for various products within few simple steps.
One of the best parts of generating discounts and coupon codes is that you are entirely in charge of the distribution. This means you can target potential customers or give them to past customers as a reward for returning to your store.
You can set a discount from 10%-30% on either a specific product or total price, whichever is more affordable. For more info, check how to create an exclusive discount on your WooCommerce store.
Additionally, plenty of WooCommerce extensions and plugins can help you generate coupons and spread the word about your sales on the internet.
You can also send a special email discount for your existing customer’s birthday as a token of appreciation.
To generate an excellent discount code, all you have to do is pick the right channel of distribution and coupon-sharing website for promoting your coupon codes.
5. Eye-catching Product Images
Of course, you are using an eye-catching theme and securing your website to keep threats at bay. However, focusing on product images is equally vital.
Most of the customers’ check out the product images before reading the descriptions on any WooCommerce online store.
You must ensure that you optimize your images and upload high-quality pictures that represent the product accurately rather than providing exaggerating images.
When taking your product images, make sure they cover all the aspects of products to avoid any dispute after the purchase.
Because your customers cannot physically see the product, taking pictures from a different angle helps users gain a better view. WooCommerce also comes with a 360-degree product image feature that can help you out a lot.
This feature helps you capture an accurate reflection of the product you are selling. We recommend uploading as many pictures as possible. Another critical tip is to include various product colors, if available.
This helps users understand not only what the product looks like from different angles but also in a particular color.
Related Reading: Best WordPress Image Optimizer Plugins
6. Perform Usability Test and Implement A/B Testing
Usability is crucial, especially when you are running an eCommerce website. The ultimate goal is to serve users; therefore, you must look at it from a buyer’s perspective. Running a usability test ensures what your buyers will think of your site.
A usability test is usually done by allowing various people to browse through your site and let you know what needs to be changed and what doesn’t.
Usability tests involve an observer that ensures that the test is appropriately conducted and participants who check your site from a buyer’s perspective.
After the usability test is done and the changes are made, another crucial test called the A/B test, also known as split testing, can be conducted.
In the A/B test, you create two versions of your site and check which version is more effective and functional, and most importantly, which version drives more sales. For this purpose, a developer can help you ensure the test is carried accurately.
Additionally, A/B testing removes the issues with optimization work. The A/B testing may seem time-consuming, but it is an essential step to boost your sales and create goodwill for your store.
We recommend taking on professional help to perform A/B testing to get more accuracy and better understand which version of your site performs the best, especially if you’ve never performed the test before.
7. Analyze the Speed of Your Site
The speed and performance of your site play a vital role in the success and sales of your products. A fast page-loading time can dramatically increase your sales, whereas a slow-performing site can directly lead to a decrease in your online sales and other consequences that you do not want.
When it comes to your site’s speed, it depends on various parameters, including the theme you pick and your web hosting provider.
However, there are multiple ways you can check the speed of your site and give you a better understanding of how your site is running.
You can make use of online speed testing tools like GTmetrix or WebPageTest to check the speed of your site.
We recommend picking the best WooCommerce hosting provider for your online stores to boost your sales.
If we have to pick the best hosting providers, we recommend going with SiteGround or Bluehost as both hosting providers deliver excellent performance and are officially recommended by WordPress.
Additionally, there are multiple ways to boost your site, such as picking a useful cache plugin for your site. Remember, the speed of your site is directly proportional to the success of your store.
Related Reading: Effective Tips to Speed Up Your WooCommerce Store
8. Provide Live Chat
Outstanding customer support to your users is one of the crucial factors that lead to your WooCommerce store’s success.
It is essential that your customer feel valued; therefore, you should provide your new or existing customers with pre-sale and after-sales customer support.
You should respond to their queries immediately. This will increase your business’s goodwill, and your satisfied customers will recommend your products to others.
Using live chat saves time rather than waiting in a long queue to talk to someone over the phone. You can immediately address the customer’s issue and leave them with a feeling of relief.
Most users check online reviews of a business before shopping to see if they offer good customer service support, especially if they’ve had bad experiences in the past with other stores.
Various live chat plugins help you directly embed live chat on your online WooCommerce site. These plugins are either free or paid. You can embed the live chat option anywhere on your site.
To be there when needed, while your users enjoy a hassle-free shopping experience.
9. Create Engaging and Knowledgeable Product Descriptions
After seeing the product’s pictures, the first thing that users jump into is the description of your products. The descriptions of your products hold enough power to convert leads into sales on your product pages.
When you are selling a product on your eCommerce website, you should invest a considerable amount of time writing engaging and clear product descriptions while maintaining total transparency.
If you simply use the description written by the manufacturer, you might face penalties by Google. Plus, your customers want in-depth knowledge of the product they are buying without extra-exaggeration.
A misleading description of products will lead to a bad reputation for your store and a loss of sales.
Therefore, before writing descriptions, make sure you do your competitor research thoroughly. Understanding the product completely also helps in putting out the detailed product description.
Furthermore, you should focus on the SEO-based description to help you get your products’ ranking higher.
These small practices will help make sure you write a perfect knowledge-based sales-oriented description that will help users understand the product and thereby buy it.
10. Organize Special Events
Besides providing discounts, you should also focus on organizing special events. Events help drive users toward purchasing from your WooCommerce online store.
Small or large, you can create events that will attract users through special discounts or coupons. Customers love special events, especially when you market them correctly.
On your WooCommerce site, you can offer free shipping for your potential customers for your new products. Free shipping can help you increase sales of your e-commerce site; just ask Amazon.
Create coupons with a call to action to upsell your products and help you improve sales of your WooCommerce store.
You can hold special events during festivals or on special occasions that will attract a large crowd towards your store.
You can also create local-events such as creating special discounts for VIPs or existing customers, launching birthday events, brand-specific days, and more.
You can also spur sales with offers like free shipping features, express delivery, etc., for a specific group of people to attract an audience and grow users.
Don’t forget to shout out your special offers on your social media pages for more upselling and improved conversions.
Moreover, to create excitement, you can use the countdown method that displays the time or days left for the sale.
Create a sense of FOMO(Fear of missing out) in users and converts people to customers before the offer expires. Use the right digital marketing techniques and boost your WooCommerce sales by bringing new customers to your store.
11. Focus on the SEO
Focusing on SEO is one of the top-notch WooCommerce tips to boost sales and cross-selling. Besides listing the products clearly on your WooCommerce store, you want your products to rank on search engines whenever someone searches for it.
SEO (search engine optimization) plays a crucial role in driving traffic to your store and increasing sales. You’ll have to spend some time optimizing it for SEO.
Remember to integrate the trending and needed keywords for your products and pages to work your way to the top on Google’s first page.
For your e-commerce store to be successful, you need to make sure you’re following the best practices of search engine optimization like keyword research, listing optimization, page speed, user-experience, links, and so on.
If you are able to manage your WooCommerce store SEO properly, you’ll increase the number of visitors coming to your website, which is good for sales and conversions.
What’s more, having a blog on your WooCommerce store website helps you update your customers. A blog on your store website allows you to cover more relevant content related to your niche and current news and events to get more exposure to the search engine and ultimately drive more traffic to your store.
You will find various guides on the internet that will help you get started with SEO and guide you through different crucial practices that need to be followed for your eCommerce store.
Another essential aspect of SEO strategy is a sitemap and the store’s interlinking structure. Moke sure to optimize each page separately and use relevant keywords in the product description to increase the chances of higher rankings.
For SEO, you also need to focus on the optimization of images of the products. Although the strategies for better SEO for an eCommerce store never end, you can follow smart practices or various helpful guides on the internet to boost your sales and get more traffic to your store.
Related Reading: How to Get Started With WordPress Blog
12. Send a Newsletter and Abandoned Cart Emails
Most of the online WooCommerce stores send newsletters and follow all the latest email marketing tips for abandoned carts.
Shoppers on your website might have added various products to their cart, and then, for some reason, they abandoned their shopping cart.
This is where sending email newsletters come in handy and help you improve the customer experience and potentially help you increase sales.
It comes as no surprise that a newsletter is a great way to boost sales and help you get repeat purchases and upselling.
When you send email newsletters for abandoned carts, you’re actually reminding prospective customers about their interest in your product and sending related products for more upselling.
It’s proven that setting up these email marketing campaigns enables you to cross-sell, improve eCommerce sales, and quickly improve the conversion rate of your store.
However, most of these newsletters are not customized as per users’ needs, which makes them immediately dismiss them as junk mail and send your WooCommerce store email to spam.
To generate leads from the newsletters, you must focus on a more personalized approach depending on the customers you send the newsletter to.
For this, you need to send newsletters and emails with the products in the customers’ search history. This encourages users to purchase them. Your newsletters should be designed entirely to be eye-catching with readable fonts and pleasing colors.
The same goes for your users with abandoned carts. You can send a meaningful and positive reminder with a special discount that will trigger the user to complete the purchase.
Related Reading: Best Email Marketing Tools
13. Create Attractive Product Videos
Videos have become an important trend that allows users to gain more reassurance and knowledge of the product by allowing users to view the product in real-time.
Today, the internet is flooded with useful videos. Many customers prefer watching videos of products rather than reading the description because they provide plenty of information within a few minutes.
Google grants bonus points when you optimize your store with product videos. And product videos help you capture the interests of customers who are visually inclined.
You can also ensure that the video captures all the product angles so that the users can see how the product will look in real life.
One of the key benefits of creating product videos is that you can create the video once and promote it on various social media platforms to market the product and attract users to visit your store.
One thing to remember while creating the video is that the video should be high-quality and directed accurately.
14. Create a Secure and Hassle-free Checkout Page
The checkout page is the last process that shoppers will go through after successfully deciding the product they want to pick.
As an eCommerce site owner, your ultimate goal is to provide customers with a hassle-free checkout process with no glitches.
Although the checkout process can be challenging to get optimized correctly, you need to ensure that the customers can get through the process in as few clicks as possible.
What’s more, you also need to make sure that your WooCommerce website supports all major payment gateways so that shoppers on your website can make a payment without any hassles.
One of the quickest ways to avoid users abandoning their shopping carts is to customize the checkout process.
Make sure to enable the feature of adding multiple products in the shopping cart so users can purchase multiple items at a single time. This feature also saves their time rather than paying separately for each product.
Another critical aspect is to ensure your users that you are offering a secure payment. Since users will put their details, you must include the popular payment gateways on your WooCommerce store to avoid any threats and give your customers a hassle-free and secure checkout process.
Do whatever it takes to make sure your customers have a checkout process is as simple and as smooth as possible.
Final Thoughts: Tips to Boost Your WooCommerce Sales
And that wraps up our tips to boost WooCommerce Sales. WooCommerce is an excellent platform to create your online store and a great name in the eCommerce market.
Although the competition keeps increasing with new stores setting up every day, there is still plenty of room to succeed.
The above tips are crucial and essential to follow; they will help you generate more revenue and take your business to the next level.
However, to keep your store successful in the long run, you need to keep an eye on all the new WooCommerce techniques vital to dominate the e-commerce market.
We hope our tips can be useful for you and you’re WooCommerce store and that you’ll boost your sales. If there is any additional help you need, feel free to drop a comment in the comment section below!
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