However, now that you’re down to just 2, it’s impossible to pick the best one. From features to templates to pricing to worrying about the overall user experience, your head is spinning with the possibilities.
And, to make things even more complicated, both these Elementor and WPBakery make use of very different pricing models, making it hard to compare which one is better for your wallet.
Get ready to put your worries to rest! We’ve crafted this Elementor Pro vs WPBakery comparison to highlight all the key factors to consider when comparing these two WordPress plugins.
We’ll also go a bit deeper, recommending the best option to you in terms of features, built-in templates and widgets, user experience, pricing, and more.
- An Overview
- The Key Features
- Getting Started & Ease of Use
- Prebuilt Library of Templates
- What Built-in Elements and Widgets
- Compare in Terms of Pricing
- Support, Updates & Documentation
- Which One Is Best for You
- The Final Verdict
Let’s get in to the details.
An Overview of Elementor Pro and WPBakery
You’ve no doubt heard about a lot about both these WordPress page builders before. You’ve probably even already considered them both for your next WordPress website.
However, just to make sure we’re all on the same page, let’s take a quick refresher at Elementor and WPBakery for some context.
Elementor – A Rising Star on the Page Builder Scene
Despite having launched as recently as 2016, Elementor has quickly risen to the top of the ranks as one of the most widely used (and loved) WordPress page builders.
One of the factors behind this meteoric rise is how attractive and modern Elementor’s various built-in widgets, elements, and templates are.
Combined with one of the most user-friendly and powerful drag-and-drop page editors, it’s simply one of the most enjoyable ways to easily build a fantastic WordPress website.
While you need a paid plan to unlock all of Elementor’s assets, as well as access support and updates, it also has a very generous free tier that can be used to build small, but professional, websites.
Elementor is also regularly updated and has a very active community behind it, so you’ll enjoy plenty of future innovation as well as ad hoc support.
The proof is in the pudding, with over 5 million WordPress users having installed and used Elementor on their websites.
Check out our detailed Elementor Review here to get detailed insights into the Elementor page builder.
WPBakery – A Longstanding and Robust WordPress Page Builder
WPBakery was one of the first major WordPress page builders. Its developers are also behind the increasingly popular Visual Composer.
Over the years, WPBakery has remained a favorite among WordPress users thanks to its affordability, support, ease of use, and growing list of features.
It’s still one of the most straightforward and beginner-friendly options to build WordPress pages with.
WPBakery also comes with both a frontend and backend website builder to cater to a variety of preferences.
With free content elements as well as page and section templates, it makes building a website quick and easy.
For a low, once-off price, you can use WPBakery with ongoing access to updates as well as for use on an unlimited number of websites.
You only need to renew your support subscription if you still need it, but the software will be available to you for life.
Elementor Pro vs WPBakery: The Key Features
This should give you a snapshot of what you can expect and the value of each of these excellent page builders.
Elementor Key Features
Elementor is an extremely feature-rich platform that helps website owners build and design fantastic sites in a variety of ways:
- Template Library: Elementor comes with one of the best template libraries in the market, consisting of 300+ stylish and professionally designed page and section templates.
- Full Website Template Kits: Create a complete website within a matter of minutes by simply importing one of the 10+ full website kits. Each preloaded template comes with all website pages, content and media included.
- Frontend Editor: A feature-rich, intuitive, and pixel-perfect drag-and-drop builder that makes building beautiful and functional website pages a breeze.
- Theme Builder: Create your own reusable themes and templates to speed up the process of building similar pages, websites, or layouts.
- Pro Widgets: 80+ Pro widgets that consist of a variety of stylistic and functional elements to complete your WordPress website.
- Developer–friendly: Elementor comes with an extensive and highly documented code base that developers can use to extend the existing features or add their own. Developers can utilize an extensive API, web hooks, and other tools.
- Popup Builder: Build and customize your own unique popups, just like you would your website pages.
WPBakery Key Features
As one of the first WordPress page builders still around, WPBakery has expanded with tonnes of features over the years:
- Frontend and Backend Editor: You can choose between either the backend or visual frontend editor to build your pages, offering two page-building methods that work separately or together to build your WordPress pages.
- Template Library: WPBakery provides a handy collection of 100+ page and section templates that you can use to quickly put together entire website pages with well-thought out designs.
- Content Elements: WPBakery ships with 50+ content elements to add a variety of visual and functional elements and widgets to your pages with just a click.
- Skin Builder: A easy-to-use and simple tool to choose global brand colors for consistent styling across your WordPress pages and create preset elements.
- Responsive: All WPBakery templates are mobile-ready and you can switch the builder to mobile or tablet mode to make sure your pages are responsive.
- Developer–friendly: WPBakery is built to be developer-friendly and you can add your own shortcodes to it to improve your website-building experience.
- Advanced Grid Builder: Using the grid builder, you can display and style posts, images, portfolios, and more in a variety of configurable grid layouts.
Comparing Elementor Pro and WPBakery – Getting Started & Ease of Use
If you’re already using WordPress and you’re looking into a page builder to help you create your website, chances are you want the process to be as smooth and easy as possible.
All page builders weren’t created equal, so you should always consider the user experience to know which one is right for you in terms of the time and skills you have.
One of the Most Powerful and Intuitive Page Builders – Elementor
Although not exactly difficult, Elementor is a little trickier to get started with if you have a Pro plan. You first need to install the free Elementor plugin from the WordPress plugin repository.
Then, you need to also go and install the Elementor Pro plugin and activate your license.
However, it’s smooth sailing from here on. Elementor is purely a frontend page builder, and to access this drag-and-drop builder, all you need to do is edit a page on your WordPress site and click the “Edit with Elementor” button.
The Elementor builder is one of the most sleek and intuitive builders to use to create website pages. You can access all modules, layouts, and settings from the lefthand dashboard.
You can simple drag and drop elements into place and do the same to rearrange them. By clicking on a page element, you can change its content and style settings in the same lefthand panel.
Beginner-friendly Backend and Frontend Page Builders – WPBakery
Getting started with WPBakery is as simple as it gets – simply installs the plugin and creates a page. The backend builder will be immediately available and you can start using it to piece together your page layout.
However, it’s the visual frontend builder that most users prefer because you get to see your changes in action and can use more of the drag-and-drop capabilities.
When using the editor, you can add elements and templates from the expanding menu in the top toolbar. Whenever you select an element, a dialogue will pop up where you can make changes to it.
It’s really a completely straightforward tool for anyone to use, especially thanks to the row and column layout tool to plot grids and other layouts.
That being said, we did find it a bit more challenging to really style and customize elements to look the way we want them to.
This is a tough one and largely comes down to personal preference. WPBakery might be the simplest one to get started with and to get to know the frontend editor.
Although the choice of a backend and frontend editor is great, you will need to learn both to unlock WPBakery’s full potential.
We felt that Elementor makes it easier to change page layouts and styles to your liking, however, it comes with a slightly steeper learning curve to really master all its features.
A Closer Look at Elementor Pro and WPBakery’s Prebuilt Library of Templates
Not everyone has the time or the know-how to design professional and attractive websites from scratch. Templates allow you to quickly import a complete page layout with images, content, and styling for a professional-looking website in no time.
However, page builders differ in the quality, quantity, and variety of templates they ship with.
Elementor – Create Stunning, Modern, and Professional Websites in No Time
With over 300+ unique page templates as well as 10+ full website kits, Elementor has a superb selection of templates to choose from.
All are beautifully designed, responsive, modern, and fully customizable. They also come with the complete layout and content so that you only need to make minor tweaks and swap in your own content – and, you’re good to go.
You can also choose whether to mix and match page templates to put together a complete website or just import a full website kit to have a complete site in a matter of minutes.
The templates cover a wide range of websites and industries, from salons to travel blogs to tech startups, and much more.
A Solid Collection of Page and Section Templates With WPBakery
WPBakery comes with a template library that contains over 100 page and section templates. These templates come with professionally designed layouts, are fully customizable, and cover a wide range of industries.
However, there, unfortunately, aren’t any full website templates, so you won’t be able to simply throw together a website in a matter of minutes by importing a full website kit.
We have to give this one two Elementor. Not only does it have a larger template library, but the overall designs are more attractive and cutting-edge.
The fact that you can choose to either import page/section templates or complete website kits is also a great plus from a user perspective.
What Built-in Elements and Widgets Ship With Elementor Pro and WPBakery?
Elements and widgets are like the secret sauce that elevates your website from a basic collection of pages to a feature-rich, dynamic, and attractive website.
For this reason, built-in templates and widgets are some of the most valuable features that ship with any theme.
Elementor Has Everything You Need, and So Much More
With Elementor, you get an incredible collection of 80+ elements and widgets to help add functionality or style to your WordPress website.
As you might guess, you unlock most of these elements with the Premium version (see, you always get what you pay for!).
Elementor goes way beyond the basics. Sure, you get everything from buttons to galleries to counters to social icons.
However, you also get a huge number of advanced elements with gadgets like portfolios, countdowns, Facebook embeds, and PayPal buttons.
WPBakery Covers All the Basics With a Robust Set of Elements
WPBakery comes with a somewhat smaller collection of 50+ elements. However, that’s still a decent enough variety to cover everything you’ll need, plus a little extra.
The collection covers layout elements like separators, tabs, image carousels, FAQs, and more. There are also elements for social sharing, customizable WordPress widgets, and CTAs.
Because it’s such a longstanding WordPress theme, there are over 250 addons with additional WPBakery-compatible elements and widgets.
This one is easy – Elementor is the clear winner. The full suite of elements and widgets you get with Pro Elementor plans is not just larger, but also comes in a wider variety of functionality and is better designed.
Elementor is also the page builder of the day, with more and more add-on plugins that support it being released.
How Does Elementor Pro and WPBakery Compare in Terms of Pricing?
Of course, whenever you buy a premium plugin for your WordPress website, you want to see a return on your investment.
That means saving you time and providing you with valuable features and tools to improve your website.
You also need to consider the overall cost, the subscription model, as well as any freebies or return policies.
Elementor Offers Great Value for Your Money but Be Prepared to Renew
Like most premium WordPress plugins, Elementor follows a yearly subscription model. However, you can use the free version of the Elementor page builder indefinitely.
While you will be limited to the most basic features of the drag-and-drop editor, you will get access to 40+ widgets and 30+ page templates which will come in handy when building your website.
As for the paid packages, Elementor has three two choose from:
1.Essential: $49/year for 1 website
- All Pro Widgets
- All Pro Templates
- All full Website Template Kits
- Theme, form, WooCommerce, and Popup Builder
2. Advanced: $99/year for 3 websites
- All of the above
3. Expert: $199/year for 5 websites
- All of the above
All these plans also come with support and updates as long as your subscription renews. If you don’t renew, you’ll still be able to use the page builder but can no longer update or contact support.
All plans are also covered by a 30-day money-back guarantee in the event you’re not happy.
It’s also worth noting that Elementor has higher-volume plans that are suitable for teams and agencies, starting at $499/year.
WPBakery Offers an Affordable and Unlimited-use License
In contrast, WPBakery only charges you a once-of fee for lifetime access to the plugin, making it one of the cheapest page builders around.
Unfortunately, there is no free version of the plugin. The only way to try it out is by using the demo on the WPBakery website.
To purchase the plugin, you have two options:
- Regular: $45 for 1 website
- Access to template library
2. Extended: $245 for 1 SaaS application
- Theme integration
As you can see, the only difference is that you get an extended license with the second option that allows you to ship WPBakery with a custom theme you made.
The catch is that you only get half a year of support for the first year and have to renew it at an additional thereafter.
In terms of cost, these two-page builders are so different it’s almost impossible to compare. You definitely get much more value for your money with Elementor in terms of templates, elements, and features.
However, you’ll have to keep renewing your subscription if you want updates.
What Support, Updates & Documentation You Can Expect With Elementor Pro vs WPBakery
People often overlook the benefit of premium support that comes with a WordPress plugin. However, there’s nothing worse than being blocked by a bug or not knowing how to do something and there is no one to turn to for help.
That’s why we look at the both the official and unofficial level of support you can expect with each page builder plugin.
All Elementor Pro users get full access to premium 24/7 Elementor support. You can reach out to support by submitting a ticket to the website or blasting off an email.
However, Elementor is a highly popular theme with a huge customer base. This means you may have to wait a couple of days for a response.
That being said, Elementor does have a tremendous amount of self-help resources if you’re in a pinch. On top of the usual, like tutorials, getting started guides, FAQs, and product documentation, there are also video tutorials.
This is a much more illustrative way to use the product, and not something everyone provides.
However, Elementor also has a large and active community. You can get support from Elementor staff as well as other users on the community forum, Facebook group, and other social media channels.
Remember that you’ll need to keep renewing your yearly subscription to enjoy premium support.
WPBakery has similar support offering to Elementor. Premium support can only be reached via a ticketing/email system. It’s not guaranteed 24/7 and you can expect similar response times to that of Elementor.
WPBakery has consolidated all of its learning resources, FAQs, and documentation in a helpful KB. It’s not massive, but with the addition of video tutorials, it’s a great resource for DIY learning and troubleshooting.
Unfortunately, there is no official WPBakery community forum and the community and developer itself are not as active on social media.
This round also goes to Elementor. While you have to subscribe to either plugin to keep enjoying premium support, you only get half a year’s worth with your first WPBakery purchase.
Elementor also just has the most extensive community, although they both have similar official support resources and service.
Elementor Pro vs WPBakery – Which is the Best Option for You?
Recommending the best page builder is never that straightforward. Different page builders offer features and experiences that will be more or less valuable, depending on individual preferences.
If you need to use your page builder on a number of distinct websites, Elementor might be the option with one of its multisite license plans.
It’s also generally the best option for more attractive-looking and modern websites with less effort. This is especially true thanks to the 10+ full website kits which lets you create a complete website with just a few clicks.
On the other hand, WPBakery is aimed more at those who only have a single website and for whom affordability and ease of use are top priorities.
WPBakery remains one of the most straightforward page builders to get started with and you can still get updates without renewing your plan.
While there is no clear cut “best page builder” for all situations, we do prefer Elementor pro overall for reasons we’ll highlight in the final verdict.
Elementor Pro vs WPBakery: The Final Verdict
If you’ve been keeping score, then you know it has to be a win for Elementor.
Don’t get us wrong, WPBakery is a fantastic WordPress page builder. The fact that it’s still around to this day and has a popular following is proof of that.
It’s also one of the best value-for-money options, allowing you to use it without having to renew your subscription for updates.
But, Elementor just has that much more to offer. In terms of looks, it’s one of the top page builders, period.
All elements, templates, and even full website kits are designed to incredibly high standards while being easy to customize and reuse for your own purposes. It also offers larger libraries of templates and elements for more variety.
Sure, you need to keep renewing your yearly subscription for access to updates and support. And, you can only use your Elementor license on a limited number of websites.
However, it’s well worth the cost just because of how much easier it will make your life.
When it comes to actually building pages, it was a close call. WPBakery is one of the few builders to offer both a backend and frontend builder.
However, they are just not as streamlined or powerful as the frontend Elementor builder. It’s just that good.
Here, you can find a table with a summary of our findings:
|Elementor Free||Elementor Pro||Elementor Essential||Elementor Advanced||WPBakery Regular||WPBakery Extended|
|Support||No||Yes||Yes||Yes||Yes, for 6 months||Yes, for 6 months|
|Elements/widgets||40+ Basic Widgets||80+ Pro Widgets||80+ Pro Widgets||80+ Pro Widgets||50+ Content Elements||50+ Content Elements|
|Templates||30+ Basic Templates|
10+ Full website kits
|300+ Pro Templates|
10+ Full website kits
|300+ Pro Templates|
10+ Full website kits
|300+ Pro Templates|
10+ Full website kits
|100+ Page and section templates||100+ Page and section templates|
|Websites||1||1||3||25||1||1 SaaS application|
|Ease of use/Getting started||Easy||Very Easy|
|Special features||WooCommerce builder|
Developer-friendly API, hooks, etc.
|Frontend + backend builder
Advanced grid builder
If you’ve used either of these two page builders to aid you in building WordPress websites, we’d like to hear about it.
Feel free to share your thoughts about Elementor Pro vs WPBakery and which one you prefer in the comments below.
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