If you want to keep your customers coming and referring your online store to potential clients, use coupons.
Of course, there is the option to use coupon code plugins, such as Advanced Coupons, Coupon Creator, and OptinMonster, but WooCommerce comes with an excellent inbuilt coupon creator. It is simple yet powerful enough to cover the coupon needs of most stores.
You can create as many coupon codes as you need, and the best part is that you do not need to hire someone for the task.
Coupons are awesome. But depending on the size of your online store and how often you offer them, their management can quickly get out of hand.
In this tutorial, we will show you how to manage essential factors, such as the requirements the customer needs to meet to qualify for a coupon, the validity of the coupons, and types of products where the coupons are applicable, among others.
If you are yet to install WooCommerce, get started with our easy tutorial.
How to Create Coupons in WooCommerce
In a WooCommerce store, you can create different types of coupons to offer discounts to your customers on different occasions. In this lesson, we will show you how to easily create a coupon code in WooCommerce.
The first thing you need to do is log into your WordPress dashboard. After that go to WooCommerce > Coupons.
To create a new coupon, click on ‘Create your first coupon’.
1. Create a Coupon Code
The first thing you need to do is generate a coupon code for your customers. To generate a coupon code, click on the ‘Generate Coupon Code’ button. WooCommerce will automatically create a coupon code for you. On the other hand, you can also create a custom coupon code like ‘Black Friday 2020’, ‘New Year 2020’, and more.
You will be able to create unlimited coupons in WooCommerce.
In the description box, add a description of your coupon code, such as why you created the coupon code, for which occasion you have created it, etc.
You will want to do this because, after a while, you will have a lot of coupon codes in your WooCommerce store. At that time, you can easily realize which coupon was created for which reason or occasion if you have added descriptions for all the coupons previously offered.
Below the description box, you can add ‘Coupon Data’.
On the right side, you will find the publish button.
There are many popular coupon plugins that let you create impressive coupons to offer discounts to your customers. In addition, you can also read our best WooCommerce dynamic pricing and discount plugins guide.
2. Add Coupon Data
The next step is to add coupon data. In this section, you will find a total of three options, such as general, usage restrictions, and usage limits.
- Discount Type: There are three types of discounts- Percentage discount, fixed cart discount, and fixed product discount. Most of the time you will use the percentage discount or fixed product discount.
You can offer a percentage discount like 20%, 30%, etc., for all products by selecting ‘Percentage Discount’ from the drop-down.
Furthermore, you can also offer a fixed amount, like $5, $10, etc., for different types of products. You have to select the ‘Fixed product discount’ option for it.
- Coupon Amount: Type your discount amount here, either as a percentage or a fixed amount that you want to offer to your customers.
Check the ‘Allow free shipping’ box if you want to allow free shipping with a coupon code.
- Coupon Expiration Date: Select a date when a coupon will expire. After the expiration date, the coupon code will be automatically invalid and not work on your site.
B. Usage Restriction
Next, you’ll come to the usage restriction tab.
Minimum Spend: This option allows you to set a minimum amount that the customer must spend for the coupon code to work.
Maximum Spend: Like the minimum spend, you can set a maximum price range as well. If a user crosses the maximum price, the coupon will not work in the same way.
It is good not to set any maximum range.
Individual Use Only: By checking the box, you can determine whether the coupon will work with other coupons or not.
Exclude Sale Items: By checking this box, the coupon won’t be applicable for the products that are on sale.
Products: You can search for products in this box and select them. If you select one or more products in that box, then the coupon code will only be applicable to the selected products.
Exclude Products: Selecting products from here will determine which products the coupon won’t be available for.
Product Category: You can create a coupon only for one category. For doing that, you have to select the category from here.
Exclude Category: In the same way, you can exclude a category from a coupon.
Allowed Emails: You can also select a coupon for your special customers only. To do that, you have to save their email addresses from here.
C. Usage Limits
Usage Limit Per Coupon: This option selects how much time a coupon can be used. For example, if you select 500 from here, the coupon code won’t be available after using this coupon 500 times.
Limit usage to X items: Generally, a coupon code is created for all items of a WooCommerce store, so it won’t be any problem if you don’t use this section.
Usage Limit Per User: This option determines how many times a coupon can be used by a single customer.
After changing everything, click on the ‘Publish’ button from the left side. This coupon code will now be activated on your WooCommerce store.
You can find all your coupons in the ‘WooCommerce > Coupons’ location. You can also edit a coupon code from here if needed.
These steps are the complete process for creating a coupon in WooCommerce.
Conclusion: How to Create Coupons in WooCommerce
WooCommerce comes with lots of excellent features to create a robust online store that will keep your customers loyal. One of the best functionalities is the ability to offer coupons to your customers in a few clicks. And you do not need to be a tech wizard to get it right.
By following this tutorial, you will become an expert at creating as many coupons as you need, and you can create custom coupons as well. We have guided you through the process of creating different types of discounts, adding the coupon details, amounts, usage restrictions, and setting the products that qualify for a coupon.
In case you have any problems setting up your coupons, you can reach out to us.
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