Insightly Review 2023: Is It Worth the Hype? (TRUTH)

Insightly is a robust customer relationship management (CRM) platform that is easy to use and deploy.

If your business is growing, you need a reliable CRM to manage and nurture your leads and customers.

Nowadays, customers are smart; they want relationships, not just transactions. If somehow you fail to connect or provide value, they’ll leave you.

There are plenty of CRM platforms to choose from. Many CRMs come with limitations and restrictions.

After trying a bunch of CRMs, we found some of them have a complex interface, some are very expensive and some lack of integration with other tools.

When we gave Insightly a shot, we found it’s quite simple and can keep track of your leads, exiting sales and customers with ease.

However, it’s a bit expensive because it offers advanced features that most CRMs lack:

Lead Routing
Relationship linking
Build & deploy custom apps in minutes
Comprehensive Pipeline Management

What’s more, Insightly is customizable and can adapt to your requirements. For example, you can customize the CRM in the dashboard and make changes to fit your business needs.

To ease the process, we have featured an in-depth Insightly reviews that includes all detailed insights into Insightly platform.

Once you deploy the CRM, within a few months you will recover the investment. Curious to know more? Go through the complete review and discover how Insightly is going to fulfill your business requirements.

Quick Navigation

In a Nutshell
Features and Benefits
Pricing
How to Get Started With Insightly
Who Is Insightly Best Suited For
Pros & Cons
Conclusion

Let’s dive in.

Insightly Review: In a Nutshell

Insightly is a popular cloud-based CRM for small- and mid-sized businesses (SMBs). It has over 1.5 million users worldwide, growing and building relationships, generating quotes, accelerating sales and more with ease.

The core module of Insightly is CRM and marketing, everything under one-hood. Insightly comes with a heap of superb features such as relationship linking, contact management, lead generation, workflow automation, project management, advanced management, call management and so on.

Getting started and implementing Insightly is straightforward, even if you’re a beginner with CRM. The dashboard is easy and intuitive; you can manage everything in one place.

Also, Insightly provides a fully-fledged mobile application iOS and Android app for on-location flexibility that enables you to access the Insightly dashboard on the go.

Insightly provides everything you need to build a complete view of your customers across the entire buying experience and helps you deliver exactly what they want.

What’s more, it seamlessly integrates with third-party tools and applications such as Gmail, MailChimp, GSuite, Evernotes, Office, Outlook, etc. When we talk about pricing, Insightly offers flexible pricing options to meet all your unique requirements.

For more detailed insights on Insightly, you should go through our complete Insightly review and discover whether Insightly is the right fit for your business.

Insightly Features and Benefits

Insightly comes with easy to use yet powerful features for small businesses and mid-sized business. It’s a cloud-based platform, so your entire team can easily access their dashboards and pipelines from anywhere.

It doesn’t matter what you want to sell or how many customers you need to manage, Insightly has powerful features that are worth considering.

Let’s Have a Look at Some of Insightly’s Best Features:

Lead Routing

As a marketer, you know timing is everything. If you pitch a customer at the right moment, you could potentially convert him into a potential paying customer.

Insightly features in lead routing that enables you to track the most relevant lead information and includes rich activity time marketing campaigns, emails, meetings, tasks, phone calls, etc.

It automatically routes leads to the right person in real-time so your sales team can follow up on leads and hone in on red-hot deals.

The lead routing is extremely easy to use and intuitive design where your entire sales team knows the status of each lead.

The dashboard visualizes the entire lead generation process and the activity timeline makes it simple to check the status and history of emails, tasks, calls and meetings.

Key features of lead routing:

The smart routing technology automatically routes deals to the right person.
It minimizes downtime and redundancy during the lead generation and follow-up process.
Easily tracks all valuable information including a timeline, emails, phone calls, meetings and tasks.

Email Marketing

If you want to track, save and send emails in bulk to your prospects, Insightly is the right fit. Insightly allows you to create and send emails within Insightly in a few clicks, or even send out bulk emails to a list of contacts or leads.

Insightly also tracks email delivery to customers in real-time and monitors open and click stats. Once prospects open the mail, you are automatically notified.

Key features of email tracking:

Email delivery, open and clicks tracking.
Easily creates and sends bulk emails from the dashboard.
Sends a notification once prospects open the emails

Workflow Automation

Insightly lets you create a complex, multi-step business process with workflow automation. Once you deploy the workflow automation, you can send email alerts, create and update a record and generate tasks for others. It even executes custom business logic to sync external systems from SAP, Oracle and others.

Relationship Linking

Building a strong relationship with a customer involves understanding their interactions with teammates, bosses within the business and the partners.

Insightly helps you easily map and understand your customers through a flexible record linking functionality.

It allows you to link customers, email, interactions and other records easily to an existing contact in your database. This will help you determine who knows who and then build a clear view of an organization’s structure.

Create & Manage Pipeline

Insightly makes marketing automation simple by offering powerful marketing features and automation tools. The marketing module allows you to easily attract and engage customers and grow your business faster. Insightly comes with a powerful built-in marketing engine.

You can create and manage pipelines with ease. With the help of Insightly marketing, you can engage and attract the ideal customers and grow your business at a quicker pace.

On-target Segmentation

With marketing and CRM, you can create one unified platform were to manage customer data flows and segment customers on various categories. You can align marketing and sales around a common definition of the ideal customer.

Reports & Insights

Insightly provides enterprise-grade reports on a dashboard that helps you improve your campaign effectiveness.

It gives detailed insights on your campaigns where you can see all engagement metrics such as open rates, bounce rates, click-through rates, etc. It also allows you to conduct A/B testing to identify the winning campaigns.

Popup Forms

With your customers, you can open a two-way communication by embedding forms on your website and landing pages. You can create and embed responsive forms on your website and capture your customers’ interest.

Deploying popup forms helps you capture your customer’s interests while they download your content, attend your events and more. Once you get your customer preference and response, you can share details with sales and delivery teams in seconds.

Track Milestone

With Insightly, you can easily convert won opportunities to projects seamlessly without losing any data. You can track milestones, manage processes and integrate it with external systems to ensure on-time delivery to your customers.

Streamline Business Processes

Align your teams and processes around a single source of truth. You can customize views and workflows based on your unique business needs and user preferences.

Securely sync all your tools and create custom real-time data dashboards and more.

Build & Deploy Custom Apps

Insightly lets you easily build complete custom apps for your business. You can build custom apps with validation rules, calculates fields, workflow automation, dashboard and reports.

Once you’re done creating, deploy it to your employees to use it across the web and mobile devices hassle-free.

Customize Dashboard

The CRM dashboard plays an important role in managing the customers effectively. It’s better if you quickly and easily understand and visualize the data on your CRM. Insightly shines with its fully customizable and stunning reporting options.

Insightly also comes with a lot of dashboard customization options to showcase and track your crucial metrics.

You can create stunning data visualizations to discover insights and chart progress towards your goals. Once you customize the reports and data, share it with other team members with a drag and drop interface.

Insightly Pricing

The pricing plans offered by Insightly are flexible and affordable. Insightly comes with three plans: Plus, Professional and Enterprise.

It also provides a free plan for two users that comes with basic limited features. In addition, it also offers separate pricing plans for the marketing module with the same three plans: Plus, Professional and Enterprise.

Let’s take an in-depth look at what Insightly offers with each plan. The pricing listed below is valid when billed annually, you’ll get the same pricing offer if you pay for one year upfront.

1. Plus

This plan costs $29/month per user if billed annually. It includes all the basic features that are perfect to keep in touch with your prospects and manage them effectively. The plus plan allows you to schedule emails, manage leads and more.

Plus plan includes:

100,000 record limit
Lead Management
Schedule emails
MailChimp auto-import
Higher record limits
100 custom email templates
Automatic duplicate detection
Automatic social profile enrichment
Contacts and organization management

You can try the Plus plan for free here.

2. Professional

The professional plan costs $49/month per user. If you need hefty and powerful features such as leads assignment or a workflow automation plan, then swing for the professional plan right away.

Professional plan includes:

All plus plan features
250,000 record limit
Role-based permissions
Workflow automation
Lead assignment rules
Priority email support
Comes with Insightly Voice
Leads assignment and routing

Try the professional plan for free here.

3. The Enterprise

The enterprise plan costs $99/month per user. If you have a medium-sized business and want to grab the best Insightly CRM features, then consider getting started with the enterprise plan.

This plan grants unlimited records and storage, on-demand support and more.

Enterprise plan includes:

Unlimited records
Unlimited Specialist
Dedicated customer support
Business intelligence platform
It includes Insightly voice
Model and automate business process
Includes all plus & professional plan features

The Free Forever Plan:

This plan lets you and your business partner manage contacts, sales and projects all under one hood. The free plan comes with various feature limitations; however, it’s completely free to give it a try.

Insightly Integrations

Insightly shines when it comes to integration with third-party applications and services. It lets you stay connected with the tools you already use.

Most CRM platforms don’t integrate with major third-party apps and tools and make it difficult to automate and utilize other features with CRM. Luckily, Insightly makes it easy to integrate the CRM with other platforms.

With Insightly, you’ll never lose a doc with links to your files or services, take relevant data from your email inbox and more.

Insightly’s Integration List:

These are the most Insightly popular integrations. You can check the complete integration list here.

How to Get Started With Insightly (Step by Step)

Getting started with Insightly is straightforward. If you want to set up Insightly CRM from scratch, follow our step by step walkthrough.

Before getting started, make sure you have an active plan. You can sign up for the free plan or purchase any plan. All you need is an active plan.

Step #1: Set Your URL

First, log in to the Insightly dashboard using your login credentials. On the dashboard, jump to System Settings and customize your Insightly URL. Once you’re done click “Save”. You can also add your company/business logo there.

Step #2: Add Team Users & Set Permissions

Right before adding users to your account, you need to set up the user’s permissions. You can add two types of users:

Standard: Users can view, edit, or delete records but they can’t access the system settings to add users, create fields and other actions.
Administrators: Users can view all records and can change the system settings as well.

To add a user with permissions, navigate to System Settings > User List > Add User. Complete the relevant info about the user and once you add a user it will send an activation email. You can add the permissions to users under Security > Roles and set up the roles accordingly.

Step #3: Basic Configuration

In this step, you’ll do some basic configurations such as creating custom fields, connecting your email and adding app integrations.

Creating the custom fields:

To create custom files to accommodate your records, determine the custom field and create it. First, navigate to the System Settings in the top writing corner. Now click on the Objects and Fields and then choose your Object and click on Object Fields.

Click on New Field then choose the Field’s type. Follow the basic instructions to finish.

Connect your email:

Connecting your email accounts allows you to send messages from the Insightly dashboard. It works with major platforms such as Gmail, Outlook and SMTP like Microsoft Exchange.

To add your email account, open your profile page from the top right corner and click on User Settings. Now click on Email Accounts. From there, you can input all the required details and connect your email account to Insightly.

Step #4: Set up Sales Management

In this step, you will manage aspects such as leads, pipelines, opportunities and activity sets.

Creating a Sales Pipeline

To set up the pipeline, go to the System Settings then easily add a Pipeline name and click on Add Pipeline. If you have defined your sales process before, add the names to the stages of your Pipeline.

Now you need to set an activity. This allows you to add an automated set of tasks and events for stages.

To add an activity, navigate to the Pipeline tab and click on the Edit Stacks link which you want to edit. Now edit stages by selecting the activities from the menu.

Once you’re done, click Save.

Enable Lead Management

Leads can be defined as potential clients and contacts. To enable the Lead Management, navigate to System Settings, then click on the Lead Management and enable it from there. Since you have enabled Lead Management, you can add new leads individually.

Adding Opportunities

Generally, opportunities are the records that appear in your pipeline. They show information like name, value, probability of winning, forecast close data and more.

To add Opportunities, click on the opportunities tab then select +Add New Opportunity. Now you need to enter the required info and follow the basic process to set it up.

Step #5: Add or Import Data

You have two options to add data to the CRM dashboard, one is to upload it in bulk and the other is to add data manually.

If you have used a CRM before, you should have a CSV file of contacts that can be imported directly to the Insightly CRM. Otherwise, you need to add it manually.

Note: If you have a few contacts, add them manually; otherwise, import the contact lists directly.

Import Contacts Using CSV file:

To start importing contacts, click on the Contacts link then click on the Import Contacts from a CSV File. Now select the file and click upload.

If you don’t have a CSV file to upload, choose other methods to add contacts to the Insightly CRM.

Once you follow these five steps, you can set up your Insightly CRM, start growing your relationship with customers and refine your process.

Who Is Insightly Best Suited For?

If you’re looking for an easy to use and powerful CRM, Insightly is worth the try. Insightly is built from scratch for small- and medium-sized businesses (SMBs) in any industry.

Insightly enables sales and marketing teams to benefit from more leads, stronger relationships and business intelligence.

With the Insightly cloud-based CRM you can dramatically improve the way you manage leads, projects and sales. You can track everything from sales prospects to delivered projects on the same platforms.

The dashboard is intuitive and fully customizable; you can customize reports and charts as per your need and share them with your team right away.

Also, if you use third-party apps and services, Insightly seamlessly integrates with GSuite, MailChimp, Zaiper, Outlook, etc.

Insightly even offers a free forever plan for two users where you can give Insightly a try for free. To sum it up, Insightly is best suited to small- and mid-sized business businesses (SMBs) to manage contacts at every stage of the sales process, track customer relationships, monitor the sales pipeline and more.

Pros & Cons of Insightly

Pros:

Offers a free forever plan
Task & event management
Provides stunning email templates
Comes with enterprise-grade dashboard
Contacts and organization management
Complex relationship with relationship linking
Allows you to attach files from the cloud storage
Seamlessly integrates with other tools & services
Manage and track leads and qualify prospects
Automatically routes incoming leads to the sales team
Improves data quality ensuring the lead isn’t duplicated
Allows you to schedule outbound emails to prospects and customers.
Supports mass emailing with send custom templated and tracked emails.

Cons:

Limitations in the starter plan.
Customer support needs improvement; offers email support only.

Insightly Reviews Conclusion

Insightly offers a simple yet powerful cloud-based CRM that works like a charm for small- and medium-sized businesses. Its affordability and quick and easy setup makes it one of the best CRM platforms to get started with.

All its plans are fully loaded with easy to use features for marketing, CRM, sales and project management in one single platform. Insightly automated workflow and lead assignment modules make it stand apart from the competitors.

Insightly is one of the finest CRM solutions for small and midsize businesses that boast advanced features such as relationship linking, contact management, workflow automation and more.

We hope our WPCITY‘s Insightly reviews helps you get detailed insights into this platform.

Have you ever tried Insightly or are you planning to get started with it? Feel free to share your thoughts with us in the comment section.

If this post helped you, kindly share it on social media platforms like Twitter, LinkedIn, and Facebook.

Other CRM (customer relation management) Reviews:

Insightly Review 2023: Is It Worth the Hype? (TRUTH)

Insightly Review: In a Nutshell