September 8, 2020 by Editor Team Leave a Comment 15 Best Keyword Research Tools for Bloggers in 2021 (FREE & PAID) On the hunt for the best keyword research tools for bloggers? Great! Finding an SEO tool that comes with reliable keyword research can be intimidating. When selecting any keyword research tool you need to consider various factors including pricing, ease of use, data accuracy, keyword data history and so on. Tools like Ahrefs and SEMrush are pioneer SEO tools that come with robust keyword research tools and an easy to use interface. However, the base plan of these tools starts at $99, which is hard to justify if you’re looking for a keyword research tool on its own. However, if you’re on the lookout for an all-in-one solution for SEO, then these tools become worth the expense. Still, the question remains the same: which is the best keyword research tool for bloggers? To answer this question, we have curated a list of 15+ excellent (free & paid) keyword research tools. For WPCity, we have used almost all of the tools mentioned in the list and found great value, which we’ll be sharing all details of in the article. Here’s a quick index to help you navigate this article: Ahrefs Keywords Explorer SEMrush KW Finder Moz Keyword Explorer LongTail Pro Majestic Keyword Research Serpstat Spyfu Raven Tools Keyword Eye Ubersuggest Google Keyword Planner Soovle Keyword Surfer Keyword Sheeter Let’s dive into the detail and get to know what we should be looking for in keyword research tools. What Makes a Great Keyword Research Tool? Before getting started with any keyword research tool, you should keep these points in your mind: Keyword Result Depth An ideal keyword research tool should give you the best results in minimal time. You should get thousands of keywords when you search with a seed keyword – that’s a keyword hunter’s purpose. Your tool must hunt all possible search engines for keywords and not limit you with just one particular algorithm or one particular search engine. Affordability Price is an essential factor whenever you’re making a purchase. If you are looking only for a keyword research tool, it could be worth checking out the free options available. You should allow for a budget of up to $100 for the best overall SEO tools. Keyword research tools are not very expensive; you can get one quickly for less than $50. However, you will have to pay more if you want an all-in-one tool. Long-tail and Organic Keyword Results Long-tail keywords are the new trend; they give you greater returns and constant traffic in the long run. Therefore, you should look for a tool that suggests long-tail keywords as well. Organic keywords play a big part in generating free traffic for your website. You should have a tool that gives you all the organic keyword-related metrics quickly so that you can increase unpaid traffic on your site. Keyword Difficulty and keyword History An ideal keyword research tool should display the difficulty for a particular keyword as well. Keyword difficulty tells you how difficult it will be for a particular keyword to rank. Also, knowing the history of your keyword is essential. You must know how well it will rank for you in the long run, as well as its past data. Competitor Keyword Spy and Unbiased Results A keyword research tool should alert you to your direct competitors’ keywords and analyze their effectiveness so that you can improvise your content with your competitors’ data. Along with that, your tool should always give you unbiased results; they should not favor a particular search engine when it comes to results. Easy User Interface Any keyword research tool should offer an easy-to-use interface for users to get the best benefit. A complex tool will only over-stress the user, and can end up wasting your time. You need something quick, simple and effective. The free tools usually have a straightforward user interface. By comparison, the elite tools often have overloaded features that complicate their user interface. These are few of the features you should look for when choosing the best keyword research tool for your blog or website. Keep them in mind when you look through the list below. List of Top 15 Keyword Research Tools For Bloggers (PAID) 1. Ahrefs Keywords Explorer Ahrefs is simply the best keyword research tool you will find. Its excellent functionality means that you can rely on it entirely to give you the best keywords for your blog. Ahrefs yields excellent results because it is supported by clickstream data that updates its keyword database very often. They permit data filtering that lets you sort keywords based on volume and difficulty. They have unique metrics that help you with keyword research such as clicks, return rates and clicks per search. They also have a tremendous organic keyword tool that lets you hunt for an organic keyword, and their organic keyword report gives you great in-depth details. They let you know what the existing keywords are and search volume trends. Ahrefs has many features, but here are a few that you must know about their keyword research tool. Features More than 1000 keyword suggestionsProminent keyword difficulty toolPremium all-in-one SEO toolAvailable in more than 171 countriesGreat overview of SERP Pricing Ahrefs comes at a premium price – its basic plan starts at about $100 per month. They have sorted their plan into 4 levels to better suit your needs. You can also try their seven-day trial for just $7. It has all the features for you to test and learn more about the tool. Check Out Ahrefs 2. SEMrush Semrush is known to be one of the most elite SEO tools on the market, and when it comes to keyword research, they are on top. Not only does SEMrush have a great keyword research tool, but it also has fantastic SEO features that will promote the overall growth of your blog. Known to be very fast, SEMrush can hunt thousands of keywords for you in seconds. You will also get all keyword related metrics with this tool. SEMrush has a unique tool that its competitors lack: the geolocation tool. This tool lets you hunt keywords based on your location, which helps you rank higher locally. They also let you spy on your competitors with their tools. Features Keyword trend analysisOrganic traffic insightsGet the best Long tail keywordsAccess to a full keyword research packageIn-depth organic keywords report Pricing SEMrush is at the more expensive end of the market. To get started, you can check out their seven days of a free trial through the below link. The free trial lets you test and research the app to a great extent. Their pricing policy reflects the extensive features that the tool offers. Their plans start at $100 per month, and for the complete package they’re offering, it’s a good price. Check Out SEMrush 3. KW Finder Made by Mangools, KW Finder is a specialized keyword research tool focused only on giving you the best keywords. Many users do not want or need a complete SEO tool. Instead, they want something specific to keywords. This is a tool for them. KW Finder has a more limited capacity compared to SEMrush and Ahrefs when it comes to keyword hunting, and their results are limited. It doesn’t have an excellent user interface, and you’ll need to request data like keyword difficulty specifically, but their keyword difficulty results are highly accurate. Features Long-tail keyword with low SEO difficultyKeyword search volumes with historical dataLocal keyword research analysisMore than 52,000 supported locationsGreat ten-day free trial Pricing KW finder offers a great free trial; you can test the tool for ten days for free and then make your decision. Their pricing is so affordable that their basic plan starts at just $30 per month. You could also get the agency plan, which is priced at about $80 per month, for a complete package. Check Out KW Finder 4. Moz Keyword Explorer Moz is another elite SEO tool that gives you the best keyword research features, similar to Ahrefs and SEMrush. However, it has one unique feature that makes it an excellent option: its priority score. The priority score is a feature that tells you which keyword you should prioritize in order to rank higher. Their algorithm is different from other SEO tools, and it gives better keyword related results. They have a vast database that gives you a result of more than 1000 keywords when you type a seed keyword. Though it does not have a search volume trend tool, it comes with a reliable keyword difficulty score that enables you choose easy to rank keywords. Features Top keyword suggestionsOrganic CTROne month free trialAccurate priority score Pricing Unlike most SEO tools, Moz gives you a unique one-month free trial period. It is one of the only elite tools to do so. When it comes to pricing, it is one of the most expensive tools. While their essential plan starts at $99, their plans go up to $600 per month. Check Out Moz Keyword Explorer 5. LongTail Pro LongTail Pro is a useful keyword research tool for beginners. It has an excellent user interface, and its pricing is also quite reasonable. We know that recently there has been a growing shift from keywords to long-tail keywords due to their great benefit over the long-term life of a website. LongTail Pro focuses on giving you the best long-tail keywords. This way, your blogs will have keywords that will generate traffic for you for years. LongTail Pro also gives you suggestions for low competition keywords. These keywords will not have very high competition because the total number of searches involving them might be lower. But when they are searched for, they will give great rankings and better results. It makes keyword research simple while giving you two times the traffic. They have more than 13 keyword related metrics that are considered before giving you the results. LongTail Pro has some more compelling features that we think you should know about. Features Top-notch long-tail keyword hunterAffordable keyword research toolPowerful metricsHelps develop organic traffic Pricing LongTail Pro has a great seven-day free trial. To know more about their pricing policy, you can go to their official website through the below link. Check Out LongTail Pro 6. Majestic Keyword Research Majestic is a great all-in-one SEO tool. It is specially made for beginners and gives you excellent features that will help your site grow. Their keyword research tool helps you find keywords that will help your blog rank better. Keyword research in Majestic is straightforward; they have a simple user interface that lets you hunt for the best keywords in no time. They also have an excellent keyword generator that will give you high keyword results. They have an excellent organic stats tool that will give you an in-depth analysis of all the organic keyword related content and how these organic keywords will help you rank better. Features They have numerous other tools that support keyword research as well. Majestic comes with a lot of features, including: Easy user interfaceGreat all in one toolAffordableGreat keyword results Pricing Majestic, sadly, does not offer a free trial. However, they have an excellent money-back policy that lets you use the tool for seven days and then apply for a full refund if you’re unsatisfied. Their pricing plans are quite affordable, starting at just $49 per month and ranging up to $400 per month. Check Out Majestic Keyword Research 7. Serpstat Serpstat is a renowned SEO tool known for its excellent keyword research. They have some good filtering options and an excellent keyword difficulty tool with quite a different algorithm and a different approach to keyword difficulty. It is a great all-in-one tool, so it offers the significant advantage of being able to use all of their various tools as well as keyword research. One of these tools is an in-depth URL analysis tool that lets you find competitors so that you can define keywords for the missing URLs. Serpstat also suggests ideas for driving traffic to your blog, which is a very useful tool for bloggers. And with their related keywords, you can find the best keywords for your content to improve your overall growth. You also get some adaptable filters, the parameters of which you can change and adjust as per your requirements. Features They have some outstanding features that make it a great SEO tool, including: Competition graph featureKeyword difficulty and keyword trends toolMost budget-friendly tool Pricing At $70 for the basic plan, Serpstat does not have a free trial for its users. They have sorted their plans into 5 levels; you can check out more by visiting their official website. Check Out Serpstat 8. Spyfu Spyfu has an excellent keyword research tool that competes with the likes of SEMrush. They have unique features, and they provide excellent keyword hunt results. They offer a great all-in-one tool similar to some of the others we’ve listed, but their best ability is finding untapped keywords, which many SEO tools fail to do. They have various other keyword related tools that help with metrics and ranking. It’s a fully-fledged tool that gives you the best results at a great price. Spyfu brings across numerous metrics that will help you get the best keyword related results. With an easy-to-use dashboard, they deliver a fantastic amount of detail on keyword difficulty for their users Spyfu also has a tremendous related keywords tool that gives you great synonyms for your keywords so that you can rank better. It is known to be a very consistent tool that gives you great results over time. With every search, you can find advanced insights. Features Offers in-depth keyword research analysisPredicts keyword difficulty and keyword trendProvides in-depth domain analysis Pricing Being an elite priced tool, Spyfu does not offer a free trial. Their pricing plan is explained quite well on their official website. Their plans start for as low as $33 per month (paid annually). Check Out Spyfu 9. Raven Tools Raven Tools is an all-in-one SEO tool that let you surf keywords very quickly. Their tool has such a fantastic user interface that it becomes effortless for users to use. They have more than 1.4 billion keywords in their database, which helps users get the best for their blogs. It is highly recommended for beginners as they offer generous support at lower prices. With a significant search volume, Ravel Tools suggests numerous related keywords for your blog and give out accurate CPC information. They have an excellent keyword filter that will sort out all the thousands of keywords that come to hand when you look for results. Ravel Tools has all its primary keyword-related tools under one platform. They have some outstanding features that you should know before getting started. Features Keyword rank checkerHuge keyword databaseAll-in-one keyword research toolGreat pricing Pricing Raven tools offer an incredible seven-day free trial for users. You can check out their free trial through the below link. Their pricing plans are also generous. They have five different plans depending on what you need. Their pricing plans start at just $39 per month. Check Out Raven Tools 10. Keyword Eye Keyword Eye is an excellent tool for hunting keywords. They help you get the best keywords out of the database. It is quite an affordable tool that lets you hunt keywords easily. Keyword Eye focuses on giving results in a superb graphical view. They do not focus much on other features. Its primary focus is keywords, where it delivers great results. Their main feature is visual keywords, which lets you hunt keywords for significant platforms like Youtube, Amazon, and Facebook. They also have an excellent competitor-monitoring tool so that you can check out what keywords your competitors are ranking for, and you can use those keywords more appropriately to rank better. It also has a great one-platform collaboration where up to 10 members can use the tool simultaneously. Features Great keyword competitivenessCompetitor keyword spyAffordableHunts keyword trends Pricing Keyword Eye’s plans start at $17, which makes them quite affordable. They also have a 30 days money-back guarantee. Their plans range up to $157. Check Out Keyword Eye List of Top 5 Keyword Research Tools (FREE) With a significantly increasing demand for free tools, we have suggested the best five free keyword research tools. Many new bloggers go for these free tools as they do not cost anything and you can get great results out of them. After thorough testing and research, here are the top 5 free keyword research tools: 11. Ubersuggest Ubersuggest is one of the best free SEO tools you will find. Started by Neil Patel, it offers you everything you need, including a great keyword research tool. Bloggers, will always be looking for a free tool to help them get the best keywords. Ubersuggest has everything you need from head terms to long-tail keywords, which will help your site improvise. They generate a list of keywords, usually considering two factors: firstly, what users are searching on Google, and secondly, what keywords your competitors are using. Features Free toolGreat keyword databaseSuggests long-tail keywordsCompetitor spyTop keyword related suggestions This is a highly recommended free tool. Check Out Ubersuggest 12. Google Keyword Planner Associated with Google, the Keyword Planner is a great free tool that helps you do a high-quality keyword hunt free. They have more accurate results compared to other keyword research tools due to their relationship with Google. Keyword Planner is an excellent tool for beginners; use this if you want to get started with blogging. Features Great monthly search detailsAccurate keyword metricsHuge keyword databaseFree of cost Check Out Google Keyword Planner 13. Soovle Soovle is a specific keyword tool that does not let you do anything other than keyword research. However, when it comes to keywords it delivers great results. Soovle mainly focuses on CPC-related data, keyword volume, and competition data. Their user interface is simple; you can go to their website and start searching for keywords. You need not create an account or subscribe. With Soovle, you also get a 12-month trend data of your website. Features Simple user interfaceFree of costProvides great keyword tipsHunts data from more than 150 search engines Check Out Soovle 14. Keyword Surfer – Surfer SEO Keyword Surfer comes with an awesome Chrome plugin that lets you work efficiently to find the best keywords for you. They have a fantastic local keyword search option that lets you surf in more than 19 countries and find the best keyword for you locally. It’s more like a tool designed to assess your queries rather than a tool made for bulk keyword hunting. They give you a significant traffic boost with their keyword results; you can instantly analyze all the keywords you get through results. They have country-specific suggestions and support more than 20 languages. This is simply the best free tool for local bloggers who want to drive location-based traffic. Features Free chrome extensionEasy user interfaceQuick resultsWide reach Check Out Keyword Surfer 15. Keyword Sheeter If you want to generate a vast number of keywords, then this is the ideal tool for you. You can generate more than 1000 keywords quickly with the help of this tool. It’s a relatively limited tool that does only keyword research for you, however, since it’s free it’s hard to expect anything more. They have an inbuilt bulk keyword tool as well that gives you keyword suggestions in bulk. You also get an option to import keywords from various search engines. Their keyword difficulty tool is quite useful and lets you know how difficult it would be for a particular keyword to rank on your site. Features Bulk keyword toolFree of cost100% Google suggestKeyword difficulty tool included Check Out Keyword Sheeter Final Thoughts That’s the end of our handpicked list of top keyword research tools for bloggers and marketers. We’ve tried to offer an in-depth analysis of every tool to make your choice simple. We hope this article has helped you understand which tool suits you the best and what you must keep in mind before choosing an SEO tool. Which one is would you pick from the list? Feel free share your thoughts in the comment section below. We hope this post has helped you choose one best tools from our list. If this post helped you, give us a thumbs up by sharing this post on social media channels such as Facebook, Twitter and LinkedIn. 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