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Are Page Builders Bad for SEO in 2023?

Page builders offer convenience, smooth navigating, and a pleasing appearance for anyone looking through your website.

However, many people claim that page builders can damage your site’s SEO, making it rank lower (or not at all) in Google’s search engine. Is there any legitimacy to this idea?

Page builders aren’t bad for SEO unless you use too many plug-ins or low-end page builders. Excess plug-ins and templates can slow your website’s speed, contributing to SEO ranking.

Using Elementor and other high-quality page builders limit or prevent slowness, improving SEO.

This article will also teach you the following details about whether or not page builders are bad for SEO:

  • Numerous reasons you should use page builders to improve your searching rank
  • Why page builders can harm your SEO analysis
  • Tips to improve your page builder’s SEO rank

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Pros of Using a Page Builder for SEO

pros of using a page builder for seo

There’s no denying how easy page builders are to use, though some people are worried about the negative SEO rumors. Will your website suffer from using a page builder?

After all, you wouldn’t want to push loads of effort into building your business or personal blog for it to be unranked or not reach its full potential.

Below, you’ll find a list of SEO advantages of page builders.

  • Steven Litton explains using a page builder can help you reduce excess clutter: For example, if you like a theme but don’t want to deal with a few forms, extra text, or templates, you can use a page builder to edit them out. By doing this step, you’ll increase your site speed, improving the SEO.
  • Page builders let you choose from numerous themes, so you can decide which limits your site speed or increases it: The goal is to improve your site’s speed since it’s a primary ranking factor for Google and other popular search engines. Since Google is the biggest and most significant search engine, site speed should be at the top of your list.
  • Page builders are good for SEO for people who don’t know how to design a website: If you feel like you’re in over your head, you’re not alone; many people don’t know how to make web pages. Instead of adding tons of forms and fonts to make your site look flashy, high-end page builders will provide recommendations.
  • Some themes found on page builders are designed for SEO: Whether they’re focused on optimizing text, site speed, ads, or securing additional viewers and email subscribers, there’s something for everyone. SEO has many ranking factors, so you can search for a page builder with themes to reach its potential.
  • Another SEO improvement is the bounce factor: Bouncing is when someone visits your website and clicks back immediately. If you optimize a page builder, you can make your website much more enticing and engaging for visitors. They’re likely to stay on the page, improving your SEO.

As you can see, there are plenty of reasons a page builder can improve your site’s SEO.

Whether you’re focused on upgrading your website’s speed, making it more accessible for visitors, or reducing excess forms, page builders have their place in the SEO conversation.

In the following section, we’ll discuss why some page builders can harm your site’s rank.

Related Reading: Does a Page Builder Slow Down WordPress

Here’s Why Some Page Builders Can Harm SEO

Although page builders can undoubtedly make a positive difference, some can cause dozens of problems and headaches.

People often choose page builders to stay away from stressful coding, but you might end up having to spend more time fixing your website if you choose a low-quality service or theme.

Here’s why a page builder can be bad for SEO:

They Can Contain Excess Code

Page builders are notorious for using bloated code through plug-ins, special fonts, forms, and so on. You won’t find this issue when using top-of-the-line page builders, but poor-quality services will bloat the code, slowing your website’s speed.

When a page loads slowly, people leave, and your website’s SEO rank drops (the previously mentioned bounce effect takes place).

Some Page Builders Don’t Allow Code Edits

According to Search Engine Journal, many page builders limit or prevent coding edits.

This might not sound like an issue if you don’t want to change the code, but it leads to massive memory consumption every time someone accesses your website.

Images, videos, forms, and other additions will pile up, slowing your website for users.

Websites Look Replicated

Although this isn’t a rampant issue compared to the other problems, you don’t want your website to look like a duplicate.

Popular, cheap (or free) page builders use similar themes, making your website hidden among the crowds. Instead, use a top-notch page builder to find unique themes and blank website canvases.

Page builders often have a terrible reputation with coders, but it’s important to realize they’re continually searching for your investment.

They’re unlikely to recommend a page builder if it’ll steer you away from buying their services. Check numerous sources of your chosen page builder before committing.

Related Reading: How to Use the Elementor Free Page Builder

How to Fix Your Page Builder’s SEO Problems

If you’ve chosen a page builder that’s slowing your website’s speed or altering its SEO performance, you’re not out of luck.

There’s a lot of work to be done, but you can tackle the problem if you’re willing to spend a few hours on it. Google’s Developers show site speed is a significant ranking factor, so don’t overlook it when building a website.

  • Switch to a better page builder: This step might sound obvious, but good page builders perform much better by limiting bloated code. Elementor is an excellent choice for many website owners because it offers dozens of high-speed themes, including their basic Hello theme (a blank theme).
  • Normalize the text’s font and forms: Adding too many elements (or templates, as many page builders call them) will drop your site’s speed. As you know, reduced site speed is bad for your SEO. It’d be best only to use forms, headers footers, and post formats that you need. Clutter reduces site speed and makes it worse for viewers.
  • Simple backgrounds load faster and provide optimal results: It might be tempting to use vibrant colors and moving backgrounds, but they’re terrible for your website’s SEO. Use your page builder to design a white background with visually appealing content to retain visitors for a reduced bounce rate.
  • Analyze your website’s speed and make minimal adjustments: Massive changes can cause a ripple effect that ruins other parts of your site, so work with small alterations. Use Google’s Page Speed Tester, check the results, and decide the best course of action to improve your site.

Related Reading: How to Use GTmetrix to Test Your Websites Speed?

Conclusion: Are Page Builders Bad for SEO?

Now that you know a page builder’s effects on your website’s SEO rank, you can make the appropriate changes.

Choosing a top-shelf page builder is perhaps the best way to prevent the negative results you’ve read earlier in the post. Focus on minimizing templates and creating a seamless design for your viewers.

Here’s a quick recap of the page:

  • Page builders can slow your website, reducing your SEO rank.
  • Choosing fewer templates and a good theme can improve your site’s speed.
  • Always choose a high-quality page builder to prevent excess code and bulk storage.

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