While exploring Genesis Framework, you might have read that it’s the best WordPress theme framework available.
Yes, the flexibility and ease of use of the Genesis Framework make it stand apart.
Most theme frameworks have a developer-oriented approach, which makes the process of designing a website complex.
However, Genesis Framework makes the website creation process easy, especially for non-coders and beginners.
No doubt, the Genesis Framework is easy to use, flexible, full-performance and optimized. All these features of the Genesis Framework enable you to build SEO optimized websites and have fast loading times.
On top of that, when you use the combo of Genesis Framework and Genesis child themes, you have complete control of your website design and customization options.
If you’re someone looking for a reason to get started with Genesis Framework, we have listed the top 10 reasons to get started with the Genesis Framework.
If you want to have an insider’s view on Genesis Framework, do check out our in-depth Genesis Framework here.
Here’s a quick index to help you navigate this article:
- Genesis Was Created While Keeping SEO in Mind
- Performance & Speed Optimized – Easy Customization
- Custom Widgets and Layout Options
- Plugins for Extended Functionality
- Professional Genesis Child Themes
- Genesis approaches Full Site Editing in #Core like a Pro
- Value for Money – One Time Pricing Module
- Genesis Delivers Responsive Turnkey Designs
- StudioPress Customer Service and Documentation
- State-of-the-Art Airtight Security
So let’s dive in here.
Top 10 Reason Why You Should Use the Genesis Framework
1. Genesis Was Created While Keeping SEO in Mind
SEO is also known as the heart of blogging. A non-SEO optimized blog is useless and just a waste of your time and content. Genesis framework is specially designed to give you the most out of SEO.
It makes sure that the content is easy to find and understandable because of how it is built and how it structures the posts and categories. SEO-friendly themes are always successful.
The Genesis Framework:
- Smart architecture
- Secure and clear code
- Mobile responsive design
- High speed
- Browser compatible
- Lightweight code
- Search engines’ favorite
- Supports Schem.org code
Every SEO-related operation is integrated into the Genesis Framework and does not need any plugin. It also has Custom Canonical URLs for pages and posts.
The Custom Redirect URL option is also available, which helps you to redirect your previous post to any URL you wish. The SEO options are fantastic and provide custom keywords for every article that you post on your website.
You can very easily add keywords to your articles without extra plugins. Thus, the search engines take less time to search the article based on the custom keywords.
Schema.org is also supported by the Genesis framework. It makes use of Microdata, which is essential for making the website appealing and appropriate.
With the help of Microdata, many search engines like Google will show more of your data in the search results.
2. Performance & Speed Optimized – Easy Customization
Genesis lets you set up your website just the way you want to do it. Even if you want to make some changes later, you are just a few clicks away. You can create new functions and sections and do not have to sacrifice performance.
Bloated and unnecessary code can slow down your site, but Genesis has clean and lightweight code.
The load time of the page is very crucial and usually measured in seconds, but with the Genesis framework, the load page time is in milliseconds. This makes a huge difference.
Genesis is Widget Ready
WordPress widgets are the best and a quick way to add powerful functionality to your website. You need not know anything about coding because you can use simple widgets to add sidebars, opt-in forms, social media sharing buttons, and more.
Flexible Theme Options
Genesis Framework has a dropdown box in case you wish to change the layout or select some other color scheme. You can adjust many such essential options easily and quickly and update your website instantly.
Comments are the ideal way of communicating with the readers and establishing a relationship with them. The Genesis themes give a wonderful comment experience to readers because they include threaded comments and Gravatar integration.
Ready for Advertising
Many of the Genesis themes are ready for advertising; you just have to insert the advertising code (Clicksor, Google AdSense, etc.) into the text widget and immediately start earning advertising revenue.
Auto-sized Featured Images
In the crowd of millions of websites, you will want your blog and articles to stand out from the rest and get more attention than others. Images play a major role in attraction.
Creating thumbnails and managing images can sometimes be a tedious task. Thumbnails are made easy by integrating them into your themes to use WordPress’ featured image capability.
WordPress and Theme Tutorials
The tutorials will help you get a lot more from the Genesis framework.
One-click Demo Install
If you are installing a new theme or building your own theme, then take the help of these authors.
They help in defining demo content, plugins, wonderfully-designed Gutenberg blocks on your home page, and it’s all done automatically just by using the theme. All this can be done in a matter of minutes.
3. Custom Widgets and Layout Options
Genesis framework is beautifully widgetized and has some custom widgets for the user to use on any area of their website.
It lets you mix and match the layout, i.e., it lets you choose any of the six layouts through a radio button for every page or post.
The custom widgets in the Genesis framework are:
- User Profile: displays the Gravatar of the user, their bio, and a link to the About page.
- Featured Posts: displays the post excerpts and a thumbnail to use in the featured section.
- Featured Page: displays the page content and thumbnail to use in the featured section.
There are six layout options from which you can choose. Each page can have a different layout, like the homepage can have a sidebar/content, and the About Us page can have full width. You can also customize your layout if required.
The whole website doesn’t need to have the same layout. You can choose a few themes as the default theme layout from the Theme Settings page and on individual posts and pages. Here are the layouts available:
- Full-Width Content
4. Plugins for Extended Functionality
The plugins fix a majority of the user’s problems in WordPress. Genesis Framework does the same – it makes the task easy. The developers of this platform have provided extra functionality through some very helpful plugins.
We have compiled a list of the best Genesis Framework plugins to extend the functionality of the Genesis Framework and child themes.
However, these are some of the top Genesis plugins available:
This plugin was developed by StudioPress to help Genesis users streamline coding for their websites by offering code snippets. It does not cost anything to make the best use of it.
With this plugin, you can customize websites without writing any code. It lets you personalize the footer, header, sidebars, and content area. The price of the basic plan starts at $49.
5. Professional Genesis Child Themes
Genesis is the most preferred framework as it gives users a high degree of control. Genesis gives you the option of working on child themes.
The child theme acquires the functionality of the parent theme. We have compiled a list of premium Genesis child themes to try.
You can make any changes to the child theme without affecting the parent theme. Similarly, any updates on the parent theme will not affect the child theme.
Genesis prefers you use the child theme to avoid losing the changes you have made when the framework gets an update. You can create your own themes or choose from StudioPress’s amazing works.
- Atmosphere Pro – This is a mobile-responsive theme by StudioPress. It has an engaging parallel scrolling homepage, which lets you keep scrolling at the end of the home page.
- Magazine Pro – This is a wonderful child theme which helps in publishing the work online and gives a magazine-like feel to your website.
- Essence Pro – This is a popular child theme by StudioPress with a lovely and modern layout. This can be used to build lifestyle and health websites.
- Infinity Pro – Infinity is the best option if you want a stylish and modern WordPress theme for your site. Its chic design is impressive and woos the users at first sight. Infinity comprises standard business-site pages – Contact, Team, and Blog, along with useful additions like Protected Content, Landing Page, and Lead Capture.
- Foodie Pro – This theme will make you fall in love with it. It has a black and white color combo, which highlights the colors of your products. Food blogs benefit a lot from such themes.
Child themes save a great deal of time in development, as there is no need to start from scratch. StudioPress child themes are very modern and chic.
On buying the framework, you will get all the child themes. This is a lifetime membership and need not be renewed. It will also give you access to future products.
6. Genesis approaches Full Site Editing in #Core like a Pro
Since the time that WP Engine acquired Genesis, they have employed more engineers and product managers who are dedicated to the Genesis suite of products.
Earlier in 2018, when it was acquired, there were four people partly dedicated to product management and engineering for Genesis-related products.
Now, there are more than 15 people dedicated to these tasks. With these increased efforts, the Genesis Engineering Team works hard building the future of Genesis in a Full Site Editing world.
The majority of these efforts are dedicated to the experimental plugin version of Genesis code-named “Genesis X.” This will be available at no extra charge on its release.
Its major goal is to retain the value Genesis proffers today. It also aids in delivering capabilities to make it simpler for the user to win in a first-block world.
They are also experimenting with new features, which consist of simpler ways for the user to access premium blocks, manage blocks across websites, create custom blocks, easily switch styles, and handle collections of blocks in more stylish ways.
Genesis has a huge group of partners, including freelancers, agencies, brands, and 3rd party premium Genesis theme providers. They help in testing Genesis X, and the progress made so far is exemplary.
This alpha testers group comprises the Genesis Shapers and the 3rd party theme developers who have themes in the StudioPress marketplace.
They are committed workers who help the Genesis community make a mark in WordPress and create unique and strong digital experiences.
7. Value for Money – One Time Pricing Module
The Genesis framework is value for money. Even though it is separate from its child themes, you can buy them together for a single price.
There is a variation in the cost of the two items, with $99.95 as the typical cost of the lately released StudioPress child theme and framework.
For businesses to create their own child themes or use the themes designed by a third party, they can buy the Genesis Framework for just $59.
Customers who buy additional child themes will get lucrative discounts where the latest released child themes cost around $30. The older themes cost less than this.
People who love to bargain shop can go for the Pro Plus All-Theme Package. It offers excellent value for money as it comprises the Genesis framework, all the StudioPress created themes, and all the future releases, for one low price.
It is a value pack, in contrast to buying the themes and framework separately.
You can buy the framework on any number of websites as the price comes down with every new installation. This makes the framework very powerful and a great proposition for child themes.
The one time purchase price of the Genesis framework is $59.95 with no limitations on its use.
StudioPress also sells Genesis child themes. On buying the themes, you get the framework too.
The combo price of the theme and framework ranges from $99.95 to $129.95.
For designers, StudioPress has a better option. They can get Genesis as well as all StudioPress child themes for $499.50, and that is an amazing deal worth grabbing.
8. Genesis Delivers Responsive Turnkey Designs
Genesis turnkey designs offer a sleek and professional design without having you burn a hole in your pocket. It consists of an array of beautiful frames for your content, which is built on HTML5.
HTML5 is the new code standard to make your website compatible with future changes to the web. It also offers cross-browser compatibility and makes your site responsive and mobile-friendly.
All this enhances the ability of the website to deliver video and audio. It is extensible and can make your site work like an app. It will give a state-of-the-art design to your website.
The child theme can instantly update the site without touching the SEO benefits and Genesis functionality. This means you can change the look of your site in a snap, without hiring a developer or designer.
If you wish, you can change your site’s look every week, without interfering with the search engine rankings.
The reason behind this is that the design functions are separate from the core code. If you have Genesis Pro, you will get all the support of the StudioPress-made child themes and a robust toolkit to design the sites faster and better.
9. StudioPress Customer Service and Documentation
Whichever framework you pick, great customer support and service is something that is desirable and essential.
It must have proper training materials and documentation to enable customers to understand it better. If a framework is popular, it means that more proficient developers are using this theme.
Thus, this will ensure there will be excellent help and support and additional plugins. One hundred thirty-four thousand site owners use StudioPress.
After buying the Genesis framework and any of the child themes, you get access to unlimited support from their dedicated staff, which is made up of experts who are well-versed with the Genesis framework and WordPress.
Along with this, you will also get access to the forums where people who have bought a product from StudioPress hang out. You can get help on such forums and direct answers from people who have faced similar issues.
These forums have the following active discussions:
- Showcase and feedback
- General discussion
- Internationalization and translations
- Design tricks and tips
- Forum bugs and suggestions
After purchasing StudioPress in the member’s area, you can access the documentation and community sections:
- Textual tutorials that cover several topics
- PDF eBook of “A Beginner’s Guide to the Genesis Framework.”
- 51 tutorials written by the StudioPress community
- Top questions section
10. State-of-the-Art Airtight Security
There can be people who would want to take down your site or do other malicious activities to it. Hacking can be pretty expensive and time-consuming for you. It can also be bad for your reputation.
Genesis Framework swears by its security because they have hired the security expert and core WordPress developer Mark Jaquith.
His able guidance has made the framework highly secure and safe. He ensures the framework follows all the WordPress security best practices.
Conclusion: Reason to Use Genesis Framework
As of now, you have a clear idea of how flexible and powerful Genesis Framework is. The key takeaway is that Genesis Framework is a flexible WordPress theme framework.
When you blend it with the Genesis child theme, it enriches the website building experience.
Also, the Genesis Framework’s pricing module is a one time fee, which includes unlimited updates and customer support.
You can also get the combo of the Genesis Framework and Genesis Child theme for $129. This is a good reason to get started with it, as here you don’t need to pay recurring monthly or yearly fees.
What are your thoughts about Genesis Framework? Do you have any experience with the Genesis Framework?
Feel free to share your thoughts in the comment section below.
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