July 26, 2020 by Editor Team Leave a Comment Interview With Alex Panagis 2020, Founder of the ScaleMath: An SEO & Marketing Agency Scaling up your business for the ultimate success is only possible with good marketing. This is what ScaleMath actually does. Alex Panagis the brain of ScaleMath.com, an extremely talented young entrepreneur established an SEO & marketing agency. Unlike other agencies they provide the best SEO service as well as provide training through SEO & Marketing. ScaleMath not only provides the SEO services but also focuses on driving rankings, revenue, and recognition in the long-term instead. Today from Alex we will try to know more information about ScaleMath.com and their specialty and more about the problems business owners face. Also, we will try to pull out some advice for the newcomers out there. You can know more of Alex from the ScaleMath blog or catch him on twitter, @alexjpanagis Could You Please Share Your Story of Being an Entrepreneur? You Started Your Career at a Very Early Age. What Inspires You to Choose WordPress When You Started With Photography? When I first started as a photographer, I knew that I needed or more-so wanted a place to house my best work and share it with people (rather than just using a social network). I first turned to some of the simple options available for this as I was just 11 at the time but quickly saw that achieving what I wanted wasn’t possible and was then introduced to WordPress by a member of the community. Ever since it’s definitely what set me on the right path to start running my website which eventually warped into running ScaleMath. Our Audiences Will Love to Know the Background Story of ScaleMath. What Inspired You With the Idea of ScaleMath? Why Did You Choose This Name? And Why Do You Feel the Need for ScaleMath? As you know and your readers also know, there are tons of SEO & marketing agencies out there that offer the same or a similar variation of the same core services with minimal impact on a business’s bottom line. When I started my agency, I knew that I didn’t want my core service to solely focus on content or one part of the equation. I wanted to work directly with software businesses passionate about being the best in the industry they operate in and actually help them grow. There’s an interesting story behind the name which was inspired by and chosen with the help of one of the first clients that I worked with long before I started my agency and then also went on to become one of ScaleMath’s first official clients – Rank Math. Rank Math had been my favorite WordPress SEO plugin long before I even knew the team; a statement that was quickly reinforced as I had the opportunity to work closely with them. The need for ScaleMath came out of seeing and hearing about so many businesses working with agencies or trying SEO & content marketing themselves but not seeing any results which then often led to them thinking that the channel as a whole isn’t really working for them. As an agency our main focus has always been our clients and this is definitely still the case. Specifically in the early days, before I focused on finding new work, I wanted to know that I was able to deliver real results repeatedly. I’ve always been against the “growth at all costs” mindset which is something I apply not only to our work with clients but also how I approach marketing my own business. For any agency, especially one that has the potential to have a direct impact on a company’s bottom line, putting the client first is putting your business first. If their business grows, given you’ve positioned yourself correctly, as a consequence of this you are going to grow your agency in the process. Could You Tell Us What Services or Features Are Keeping ScaleMath Apart From Other SEO and Marketing Agencies? There are a few things that set us apart from how most companies do SEO & marketing. One of the main ones which I touched on briefly earlier is that we work very closely with businesses. I was so sick and tired of seeing every other agency approach clients with little care and interest in what they actually do (i.e. agencies which work with a software business in the industry but never truly relied on their software). I am a huge believer in the fact that the best marketers are power users. This is something that was the case when we first started working with our first clients and we continue to emphasize with all of the businesses we work with today. Not only does this help us generate better results but it also helps ensure that the work we do is sustainable. Growing search traffic is one thing but unless the product or service lives up to the promise, you cannot ethically do excellent work as an agency. This fundamentally different thought process is what forms the basis of our client selection process and how we approach every business that we work with. Who Are the Core Clients of ScaleMath? What Problem Pulls Them Towards ScaleMath? ScaleMath’s core clients are software companies, and in addition to this, we also run a community & academy for those in the industry themselves. The main problem businesses or individuals typically face when they come to us is the absence of results from in-house efforts, lack of direction, and the need for input on overall strategy. The majority of ScaleMath Pro members choose to join because they’re eager to learn SEO & connect with like-minded individuals in the industry. How Do You and Your Team Ensure the Quality of Service? What Problems Do You Generally Face While Providing the Service? In the early days as every agency owner I know has, we also made a few mistakes along the way with incorrectly setting expectations or accepting clients that weren’t the right fit. This is something that was talked about in great length in this article on when content marketing makes sense. As an agency, being at the point where you have the ability to turn down business on a daily basis is really when you can truly thrive and help your clients. It’s really painful to see so many cookie-cutter agencies do whatever it takes, offer virtually every service just to close deals which usually only work in the short-term, or if you’re able to keep doing work you aren’t truly proud of. Why Are You Saying That ScaleMath is Half SEO & Marketing Agency and Half SEO & Marketing Training? Could You Please Explain This Theory? Of course – happy to clarify, the reason we say this is because besides helping businesses across the globe, we also help people drive rankings, recognition, and revenue for their businesses in the ScaleMath Pro Academy & Community. Could You Please Tell Us About ScaleMath Pro? Why Did You Feel That the ScaleMath Pro Community Will Help Your Clients? The truth is that not everybody needs to or wants to work with an agency. Some of the people in our community lead in-house growth or marketing teams at 7-figure SaaS companies – so they don’t work with us on a monthly basis. But their team still benefits from learning how we do excellent work for clients and have the ability to ask us as well as the other members in our community any questions that they have. Simply put, this is me giving people access to my brain and providing a platform for people to connect and learn with others. 😄 As a WordPress Enthusiast, How Do You Picture the Future of WordPress? There are a number of things I’m incredibly excited about. The first of which is Frontity – which is really interesting and I can’t wait for WordPress theme developers to take advantage of the power of React. Beyond this, as it’s still truly the best content management system out there and the web continues to grow, I’m confident it will continue to dominate the market as has proven to be true with its incredible growth over the last few months alone. So, What is Your Plan With ScaleMath for the Upcoming Days? What New Implementation of Your Clients Should Expect? Going forward, I’ll be focusing on more of what got us here today! As you can tell, I’m undeniably obsessed with helping our clients grow their businesses, so there’ll definitely be more of that. And beyond that, although right now we’re solely focused on our core service & membership community, we’re always finding new ways to help businesses grow so stay tuned. Would You Like to Give Some Advice for the New Business Owners Who Are Using WordPress for Their Business? If there’s one piece of advice, it would be to build an audience first, and focus on more of what works. It’s so common for agencies to start making a decent amount of money with one core service and then they immediately jump to the conclusion that they should be doing Facebook Ads or web design on top of that when the truth is that while that can be a logical next step, often the best way to grow is doing more of what you actually excel at. This leads nicely onto my next piece of advice which is don’t do something just for the money. The money will never make you happy if you have to do something you hate for the rest of your life. Growing up one of my biggest fears was that I’d become the type of person that just lives for the weekends. Let’s be clear, obviously, you’ll always love weekends and work does eventually become work no matter how much you enjoy it but if you dread what you do during the week and solely look forward to the weekends – then re-evaluate what you’re focusing on & why you’re doing what you’re doing. Wrapping Up In business what is right for another person is not necessarily right for you. Focusing on your excellence is more important than doing all the things out there. Alex also gives importance to excellence. He said, “Often the best way to grow is doing more of what you actually excel at.” And handing the other task to an expert gives you the results you want. A perfect marketing plan and SEO can boost the overall growth. But it is not always to get the desired results with the inhouse team. At this point getting an expert suggestion can increase the overall result. Have a look at the ScaleMath, follow Alex on Twitter, and read the ScaleMath blog to learn more from the experts. 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