WooCommerce is a leading eCommerce plug-in many people and businesses use to sell and ship products. Whether you’re using the plug-in as a beginner or want to improve your sales tactics, there’s a lot you should know about the service.
There are many product types, so we’ll break down the most popular options (grouped and variable) today.
When it comes to WooCommerce grouped products vs. variable products, grouped products are better for listing several items in a bundle and are best if you sell kits. Variable products let customers choose colors, sizes, and more and are for those looking to sell several variations of a single item.
Throughout this article, we’ll also discuss the following info about WooCommerce’s grouped and variable products:
- Pros and cons of both options
- Which one is better for various scenarios
- Why variable products are more common than grouped products
Let’s start the journey..
WooCommerce Grouped Product vs Variable Product: An Overview
WooCommerce is an excellent choice for those who want to sell physical or digital products online. If you have a website, you can use the WooCommerce plug-in for all of your eCommerce transactions.
They offer plenty of product types to cater to everyone’s needs, which lets your business sell in any way it needs to.
WooCommerce Grouped Product
In the simplest terms, grouped products are items sold in bundles. The basic sales form on WooCommerce is known as a ‘simple product,’ which is one item without any adjustments.
There’s a price, size, and tax rate. Grouped products are bundles of multiple simple products that add up the tax and costs of each to result in the total price.
WooCommerce Variable Product
Variable products are simple products that come in multiple sizes, colors, patterns, and other variations. For example, you could sell shirts that come in red, blue, green, and so on.
According to LearnWoo, variable products come with many more customizations than simple product listings, making them ideal for many companies.
Related Reading: How to Upload Products in WooCommerce?
WooCommerce Grouped Product vs Variable Product: What to Expect
WooCommerce’s grouped and variable products are great for those looking for unique product descriptions, styles, and more.
If you’re determined to choose one over the other, you’re in the right place. There are many differences and expectations, so it’s essential to choose the right style for the best results.
Here are five things you should expect when reviewing WooCommerce’s grouped and variable products:
- WooCommerce grouped products typically aren’t used as frequently as variable products. Grouped products are often implemented for combo kits, bundles, and similar product groups for special occasions. However, you can use them to sell items in bulk for a discounted price to interested customers.
- There are customizable versions of both product types. If you’re not satisfied with the customizable features provided with a grouped product kit on WooCommerce, you can use bundled products and other variations to achieve the desired results. WooCommerce has several product types other than variable, simple, and grouped settings.
- Variable products require much more attention to detail. They have many more adjustable settings, all of which play a significant role in your website’s success. Never leave a spot blank on its default or blanket settings unless you know what you’re leaving out of the product’s description. Variable products can be a bit more complicated than others.
- Grouped products are an excellent option for limited-time offers. If you’re selling something at a discounted price, as a holiday special, or for a company anniversary, you can sell them in grouped product categories. This feature makes it easy to sell several products simultaneously rather than trying to convince visitors to buy them individually.
- You can implement both product styles into your business’s WooCommerce store. The good news is you don’t have to choose one over the other. WooCommerce lets you make several templates to sell products however you’d like to. You can even sell affiliate products through numerous businesses.
As you can see, grouped products and variable products are relatively straightforward on WooCommerce.
E-Commerce is a leading sales strategy on the internet, which is why WooCommerce makes it easy to choose your product types and start selling.
In the next section, we’ll break down the reasons you might choose one over the other.
If you want to learn more about what to expect from grouped products and variable products on WooCommerce, review this helpful video guide by WordPress Tutorials on YouTube:
WooCommerce Grouped Product vs Variable Product: Pros and Cons
If you prefer relying on one sales method, review the pros and cons of both options. Grouped products are reliable for many reasons, but there’s no denying the drawbacks that lead companies away from them.
The same applies to the in-depth design required to use variable products.
Below, you’ll find the ups and downs of both product styles.
Advantages of Grouped Products
- You can use grouped products for discounts and special deals. If you’re offering one-time or limited-time deals, you can provide them in grouped product bundles through WooCommerce. It’s a great way to highlight your business’s upcoming products or ones you’re trying to get rid of.
- Many businesses use this template to sell several items in bulk. Hallme shows selling items in bulk through WooCommerce can generate more sales, better profits and empty a warehouse loaded with too many items. This template makes it easy to go through excess inventory, too.
- Grouped products attract customers who don’t know which bundles work well together. If someone’s new to your online store or unsure which items pair with each other, you can bunch the items together and provide a unique name. For example, you can pair specific foods together or make an outfit with clothing items.
- Link a grouped product page to several products with individual descriptions. One of the most significant benefits of using grouped products on WooCommerce is being able to link to every unique page. If you have dozens of shirts, pants, and socks in a listing, customers can find them by following every link. This setting lets them create a bundle.
- Grouped products simplify everything for both parties. Rather than having to sort through the site and find all of the items they want, people will be able to find everything together. This process benefits the seller, too. You’re much more likely to gain new customers by selling grouped products on a website with a wide range of items.
Disadvantages of Grouped Products
- Grouped products don’t have an SKU or price in the setup menu. Instead, grouped products link to every item in the bundle. Every SKU from each product will have to be searched on the site, which means customers can’t search for the SKU of a bundle they’re interested in. The price also depends on each item’s added to the total.
- Returns are often frustrating if customers use the grouped products menu. They’ll have to return every item based on its SKU, so they can’t send it back as a grouped product listing. You’ll have to sort through the returned items, especially if they don’t return everything in the bundle.
Advantages of Variable Products
- You can provide detailed information for every product. WooCommerce’s guide shows there are dozens of adjustable features you can apply to each item. This process lets you go through sizes, styles, colors, and more. It’s the best choice for those looking to sell multiple variants of an item.
- Variable products create a unique, easy-to-use dropdown menu for your website’s visitors. Every category or adjustment has a place for customers to cycle through products to find their perfect match. Instead of having to look through your website to find the correct version, they can use one menu to find everything.
- Every variation has a unique SKU for filing and ordering. This labeling helps with returns, customer searches, stock checks, and more. SKUs are invaluable for businesses, making them a welcome addition to online stores through WooCommerce’s variable product listing.
- Variable products offer an efficient way to clear excess stock out of your company’s warehouse. You can remove colors, sizes, and other variations as they go out of stock.
Disadvantages of Variable Products
- You can’t provide unique descriptions for each variable product on your online marketplace. This problem is a major drawback for clothing items that need details about specific designs for each variant.
Related Reading: Best WooCommerce Product Filter Plugins
WooCommerce Grouped Product vs Variable Product: Which Is Right for You?
If you’re stuck between choosing the grouped or variable products from WooCommerce, you’re in the right place. You’ve seen what you should expect and the pros and cons, so let’s break down the basics below.
The Case for WooCommerce’s Grouped Products
WooCommerce’s grouped products are ideal for those selling items in bulk, emptying their warehouse, or looking for a unique way to bundle items together for their customers.
If you want to make shopping easy and convenient (with a touch of fun), you should choose the grouped product category.
The Case for WooCommerce’s Variable Products
WooCommerce’s variable products are better for people who have several variations of a product. Whether you sell clothes, food, toys, or anything else, you can use the variable product category to adjust and account for multiple styles.
It’s worth cycling through the options to create SKUs, taxes, and prices for every item, though you can’t alter each description.
Related Reading: Best WooCommerce Product Import Export Plugins
Final Thoughts: WooCommerce Grouped Product vs Variable Product
Depending on your shop and the items you sell, one of these options will likely fit you better than the other. However, both grouped and variable product styles are worth implementing into your website.
You can use grouped products at the bottom of a page of simple products to show what pairs well together, then add variable products throughout the page.
It’s an excellent way to try both settings to see which provides a better profit for your business.
More WooCommerce Articles:
- Best WooCommerce Product Slider Plugins
- Best WooCommerce Product Import Export Plugins
- YITH WooCommerce Wishlist Review
- Best WooCommerce Membership Plugins
- Best WooCommerce Dropshipping Plugins
- Best WooCommerce Shipping Plugins
- Top WooCommerce Currency Switcher Plugins
- Best WooCommerce Multi-Vendor Plugins
- Best WooCommerce Inventory Management Plugins
- Best WooCommerce Dynamic Pricing and Discounts Plugins
- Best WooCommerce Product Filter Plugins
- Recover Abandoned Cart for WooCommerce