Tracking your traffic and maintaining the data corresponding to it might get tedious if you own a blog or website, but thankfully Google provides Google Analytics.
As a beginner, adding Google Analytics to your website might be something that you think only your developer can do.
Adding Google Analytics to a website is something that anyone can do with little to no experience. Below is our detailed guide that will help you to add Google Analytics to your WordPress site in just a matter of minutes.
You do not need to have any coding knowledge to add Google Analytics to WordPress.
To ease the process, we have covered two methods to install Google Analytics:
- Installing Google Analytics in WordPress with Plugin.
- Adding Google Analytics in WordPress without Plugin.
What’s more, we have also featured a few important sections, like analyzing your website performance on Google Analytics and so on.
- In a Nutshell
- Why Is Google Analytics Important for WordPress Website Owners
- How to Add Google Analytics to WordPress
- How to Confirm That Google Analytics Is Connected to Your WordPress Website
- Analyze the Performance With Google Analytics and WordPress
- Analyzing Site Performance in Google Search Results
So without any further delay, let’s dive into the details!
Google Analytics: In a Nutshell
Google Analytics helps you monitor the number of people visiting your website, where they are coming from, and coming from Facebook, Google, YouTube ab, etc.
Analytics also tracks how much time they are spending on your website and the most visited pages of your website.
All these features of Google Analytics seem pretty amazing, right?
Let’s go over how you can install Google Analytics to WordPress Website in just a few simple steps.
For more details, see our step by step guide on how to install a WordPress Plugin.
Why Is Google Analytics Important for WordPress Website Owners?
Using Google Analytics will provide you with information and insights on the end consumer experiences while on your website.
Armed with this information, you can modify your website, like adding content that fulfills the user expectations or changing a theme that isn’t working to improve your website’s traffic.
Google Analytics is an essential tool in understanding how your website is performing.
So, let’s quickly cover the main interface of Google Analytics, so you have a better idea of the layout and the knowledge you will find there.
You can see the stats for your website on the right, while you can pick which statistics to look at on the left.
In the various pages, here’s what kind of details you might find, which are also the feature of Google Analytics.
- Real–time: This shows you what is going on at the moment of detection on your site. How many people are on your website, where they come from, which pages they’ve visited, and so on?
- Acquisition: The number of users and potential users that, over a certain period, come to your website and which sources give them to you.
- Engagement: How the site deals with visitors: the time they spend on it, how often they return, what pages they see, and what they do there.
- Monetization: This segment will tell you about sales, what goods your guests buy, advertising they see, and other financial details whether you sell products, provide in-app transactions or run commercials.
- Retention: This tells you the level of commitment, returns, and brand equity of various consumer classes.
- Demographics: Who your visitors are and where they came from. The Demographics tab provides information such as age, gender, and location, as well as ethnicity, preferences, and language.
- Conversions: Here is where you can track how well or how often your users complete a goal, such as purchasing a product or opting in to an email newsletter.
- Analysis: This feature offers a means of showing the knowledge in multiple diagrams to help you make better sense of it through further analysis.
How to Add Google Analytics to WordPress (Step by Step)
To add Google Analytics, you will need an already existing WordPress website, or you will need to create a new WordPress website.
Once you have a website ready, there are two ways to add Google Analytics to the WordPress site.
- Add Google Analytics with a WordPress Plugin.
- Add Google Analytics without a WordPress Plugin (Google Analytics Tracking code).
We will be looking at both methods covering all the steps to add Google Analytics to the WordPress site successfully.
First, you will need to sign-up for a Google Analytics account.
Create Your Google Analytics Account
Step 1: Visit the official website of Google Analytics by clicking here and enter your Google username and password. You will land on the welcome page of Google Analytics.
Step 2: Once you are on the welcome page of Google Analytics, click on the ‘Set up for free’ tab.
Step 3: The next page is where you will have to enter the account name. Enter the account name that you want Google Analytics to be added.
In Google Analytics, a single user can have multiple websites, so you need to create a new account for each new website.
Once you have entered the name, just scroll down and tap on ‘Next‘.
Step 4: The next page is where you will be asked which platform you want to monitor. As we want to install Google Analytics on our website, we will click on ‘Web’ and then hit ‘next‘.
Step 5: Once that’s completed, you will have to enter the site’s name, the site URL you want to monitor with Google Analytics, and then hit ‘Create‘.
Also, make sure that you accept the terms of service to use Google Analytics to get started with Google Analytics Account.
Once you have followed all the above steps, then you have successfully created your Google Analytics account. Now you can move on to Part 2 of the process of installing Google Analytics on your WordPress site.
1. Adding Google Analytics With WordPress Plugins (Step by Step)
Step 1: Go to your WordPress dashboard and click on ‘Plugin’ from the toolbar present on the left-hand side of your screen and click ‘Add New.
Step 2: You will see all the WordPress plugins that you can add to your site. In the search bar, Search for Site kit by Google.
Site kit by Google is the Google Analytics plugin that will help you connect your Google Analytics account to your WordPress site.
Now install the plugin click on ‘Install now’ and then click on ‘Activate’ to activate it.
Now we have successfully installed the Google Plugin on our WordPress site. Once installed, we can start with the next step of connecting Google Analytics to your site.
Step 3: Set up the Google Plugin: In the plugin section on the WordPress where you have your Google Plugin installed, click on ‘Start Setup‘, and it will take you to the setup guide for the Google Site kit.
Step 4: Click on ‘Sign in with Google’ to login into your Google account and select your Google account and click on ‘Allow’ to access your Google Analytics.
Step 5: Now click on ‘Proceed’ to verify your ownership, and then again click ‘Allow’ to set-up the plugin. Once that’s done, finally, click ‘Add-site’ to set up the Search console.
Once you have done that, lastly click on ‘Go to my dashboard‘. By this, you have successfully set up the plugin.
Now you can move on to the final step, which is to connect to your Google Analytics account.
Step 6: Set up Google Analytics to WordPress site. On your WordPress dashboard, just go to the ‘Site Kit’ tab and click on ‘Analytics’ and sign in to your Google account, and hit ‘Connect Services.
Step 7: This will take you to a page where you can see the sale account information you created before. To connect this account to your site, click on ‘Configure Analytics.
Once done, you are now connected to Google Analytics, and Google Analytics is now active on your WordPress site.
2. Adding Google Analytics Without WordPress Plugins(Google Analytics Tracking code)
In this section, we will explain how you can add Google Analytics to a WordPress site without using a WordPress Plugin; instead, we will be using Google Analytics tracking code or google analytics script.
Step 1: Go to your WordPress dashboard and in the toolbar, navigate to ‘Appearance’.
Step 2: Under the ‘Appearance’ tab, click on the ‘Editor’ tab. This will show you the source code of your site. On the right-hand side of your screen, you will find ‘Templates’ under that section, navigate to ‘Theme Header’ and click on it.
Step 3: You will now have your website’s HTML code on your screen. Once you have the HTML code, you have to look for a closing head tag that will look like this. This is the part where you will insert the code to add Google Analytics to your site.
Step 4: Go to Google Analytics and navigate to the ‘Admin’ tab. Now under ‘Tracking Information’ and navigate to ‘Tracking code.’
Step 5: Now you have to scroll down a little bit where you will find site tracking code, which will have the Google Analytics Tracking code, click copy and add that Google Analytics tracking code on the HTML code of your site under the closing head tag.
Step 6: Once done, just hit the ‘Update File’ button at the bottom of your screen. This will save the changes that you have made.
This is how you add Google Analytics to a WordPress site in just a few simple steps. Below we have mentioned steps on how you can check whether Google Analytics is working on your site.
How to Confirm That Google Analytics Is Connected to Your WordPress Website?
After configuring and connecting Google Analytics, check that everything is working fine, and Google Analytics tracking works.
So to do that, follow these simple steps:
Step 1: Go to Google Analytics by clicking here and log in to your account.
Step 2: On the Google Analytics dashboard, navigate to ‘Real-time’ and then tap on ‘Overview‘. On the Overview page, you can see the number of visitors that have visited your site.
Initially, it will show 0, but don’t worry; you can just open a new window and visit your site, and after visiting your site, the tracking information will have changed.
This means that Google Analytics is up and running, and Google Analytics is tracking.
Analyze the Performance With Google Analytics and WordPress
Once you have connected Google Analytics with your website, Google will start capturing your website’s data, and you will see your data within a few days.
Now, let’s see how you can see the performance details and how you can use them.
So after a few days, if you go back to your WordPress dashboard and go to Google Site Kit > Analytics, you will see all the details of your website.
Your Google Analytics data will include the number of users that have visited your website in the last 28 days.
Along with that, you will get a graph of those users for each day of the month. You would also be able to see the Session duration, which is the average time spent on your website.
If you scroll down, you will also get a section where you can see a detailed report of your website’s pages and which pages are getting the most number of views.
You can also see how your traffic finds you, as it’s sorted into categories: Direct, Organic, and Referral. Direct are users who visit your site directly by typing your website’s URL on their browser.
Organic refers to users who came to your site after searching on Google or any other search engine. Referral means users who came by clicking the link from another site.
Google Analytics will breakdown your traffic sources as a percentage of overall traffic. You can even get a detailed report and statistics of your website’s traffic.
Analyzing Site Performance in Google Search Results
Now let’s see how your site is performing on Google search results. Once you set up the Google Site Kit on your website.
Your website will also be connected through Google Search Console.
With the help of Google Search Console, you can see your website’s ranking on the Google search engine and which keywords people are searching for before coming to your website-giving you valuable information on how your website is performing on Google.
So to check this information on your WordPress dashboard, navigate to ‘Search Console.’
This will give you an overview consisting of Total Clicks, which is the total number of clicks that all the users have done, then it will show how many times your websites have appeared on Google and what are your page views under ‘Total Impressions.’
You will also see Average CTR that is Average Click-Through Rate; that number shows out of every hundred people who see your website on Google search how many of them click on your website.
So if this number is higher, it means that more people are clicking on your website from the search results.
So if you want to improve this number and to get more people to click on your link, you need to make your post titles and description more attractive on Google search.
Next, we have Average Position; This is the average position your website appears on Google search results for all the keywords you have ranked for.
You can even see the search term for which your content ranks by scrolling down, and you will see the exact search term which people are using to find your website.
You can even get the full stats by navigating to the Search console.
Conclusion: Add Google Analytics in WordPress
A significant tool for understanding your WordPress website traffic is Google Analytics.
It will provide you with critical knowledge about your audience so you can best represent them.
We covered what you need to know about the Google Analytics suite in the article above and what to consider in terms of improving some aspects of website performance.
As you can see, it is not difficult to apply Google Analytics to your website. You just need to sign up and activate the plugin or copy the source code. We hope this post will help to make your website even more successful!
Any ideas on Google Analytics and WordPress? If so, leave a comment in the comment section below, and we will make sure that we leave a reply to your question.
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