Some of the oldest cuneiform writings date back to 3400 BC and are older than the popular Egyptian hieroglyphs.
Cuneiform, however, is not an alphabet since it does not have letters. It uses a large number of characters or symbols to denote words or sounds.
This form of writing is the most inconvenient and difficult form of writing ever designed. It would take you years to master the art of its doodles. And a lot of clay and reeds if you want to keep it authentic.
So, hail fonts, their creators, and most importantly for website owners, hail Google Fonts.
Here’s a quick index to help you navigate this article:
What is Google Fonts?
Google Fonts is an invaluable typeface resource for digital content publishers. It is an open-source service hosted by Google, providing both free fonts and bandwidth for personal and commercial websites.
The mobile and web typography resource has been in operation for a decade, offering top-notch quality fonts with a high level of readability and legibility.
Before the launch of Google Fonts in 2010, web content publishers and designers had a very restricted font menu to work with.
They could only use websafe fonts, a factor that birthed a plethora of childish looking Comic Sans, Trebuchet, and Papyrus filled web pages.
The only fonts safe for use on the web were pre-installed by the computer operating systems manufacturers, and they were a handful.
If you made the mistake of utilizing a font that was not installed in another user’s computer, then the webpage would display in a generic and at times unreadable font.
Google Fonts has changed that narrative, and today you can access fantastic fonts in different appealing designs for your web pages.
Why are Google Fonts Important?
Google Fonts provides a free service, which means that you do not need to pay for premium fonts and eat into your design budget.
Google has a lightning-fast content delivery network to eliminate any cross-platform font display problems from its font service.
You can, therefore, use the same font for your mobile responsive web pages and not have any text distortions. The service also supports a wide range of mobile devices and major browsers.
All the fonts on the service are open source and therefore have no usage restrictions. Premium fonts, on the other hand, are not only expensive but have many licensing restrictions.
You could purchase and later find out that you need to cough up more for mobile page usage or as per the number of visitors on your website.
In contrast, you can customize, download, or print Google Fonts as necessary at no cost.
The fonts on the web service are cloud-hosted, so your browser does not need to access your computer’s fonts for display.
Every person on your web pages will access the same font type and size since computers only need to access Google to display your font of choice.
The Google Fonts service is especially important to multinationals with teams and branches scattered all over the world.
If every branch of a business would need to pay for the licensing costs of fonts, the price would deeply cut into a business’s bottom line.
The cost implications would spill over to a company’s merchandisers, or suppliers who would need to pay the licenses also to maintain the business’s brand identity.
These problems would also highly increase the costs of printed materials as well. The Google web service is, therefore, a potent business cost-saving unit.
Google offers unlimited bandwidth for use with its typeface service. Consequently, there are no page views or bandwidth limitations for your web pages.
Other font subscription services will have a fee for font page view limits for specific font usage.
The fonts on the web service are not only free to download but are lighter than those in other font libraries. They are compressed to ensure fast page loading times and speedy downloads.
If you need assistance with font choices and pairing, use Google Font’s selection dials.
100+ Best Google Fonts to Use in 2023
There are over 923 licensed fonts on Google’s typography library. This huge choice can be very confusing for you.
Fortunately, there are a few guidelines that you can use to select the best web font for your website. Readability is key when choosing fonts, and therefore different websites require different fonts.
The purpose, popularity, and font combinations are also critical factors to consider when making font type selections. Below are Google Fonts that are perfect for different web applications.
Best Google Fonts WordPress
WordPress is optimized for blogging, and therefore, the readability of your font of choice is very critical. Every font type has varying levels of this important attribute, and style plus personality as well.
Your readers will, therefore, interact with your WordPress blog’s trustworthiness and feel as per your font of choice.
Your WordPress blog requires highly readable, modern, progressive fonts, and sans-serif fonts that are perfect for body copy.
You can combine them with a dash of display or serif font types for main headers. Some of the best serif, sans-serif, and display fonts as per Google Fonts analytics are;
For Headings Use
Best Font for Website
According to the web design experts on the popular design platform 99Designs, in 2020, we will see bolder, more progressive fonts on websites. There will also be a resurrection of older trends to create a perfect contrast between the future and the past.
It is, therefore, critical that you have trendy website fonts so that your audience’s tastes are met. Some of the greatest font trends expected to bloom in 2020 include the use of round san serifs, humanizing serifs, rustic feel fonts, and Swiss-style typography.
The sans serif fonts‘ modern feel is perfect for storytelling. The round sans serifs is especially important because they offer round and clean interfaces with a simple and straightforward feel.
Swiss-style fonts, on the other hand, are very readable simple and are defined by their objectivity.
Rustic fonts are that bridge your website needs to link to the past since their hand-lettered script feel will never go out of fashion. Top fonts for your website include;
Free Google Fonts
Al the fonts found on Google Fonts are free. The search engine has a robust analytics engine running on the service that highlights the best free fonts by popularity.
The list of fonts below, therefore, highlights the fan’s favorite, as per the wisdom of the crowd. Below are the ten most popular Google Fonts.
Best Google Fonts for Handwriting
Handwritten fonts go by this description because they resemble handwriting. They can be messy block letters or fancy and cursive.
Some are delicate and swirly, while others clean and simple. They are very popular in creative design projects such as T-shirt or poster design but are rarer in web design because they can cause screen rendering errors.
Google Fonts handwriting fonts are supported by the search engine and will not have errors as was in the past.
DesignCrowd advises you to use these fonts sparingly and for areas such as social media banners, logos, printing or t-shirt design. Ten of the best handwriting fonts on the service include;
- Indie Flower
- Dancing Script
- Shadows Into Light
- Amatic SC
- Permanent Marker
- Kaushan Script
Google Fonts for Android
Fonts are a dime in a dozen, and their pairings for different web usages can be very confusing especially in the area of mobile use.
The best fonts for Android use should have readability as a key factor. There are nonetheless different schools of thought regarding the readability of different fonts.
Some argue that serif fonts are readable and their letters such as “l” and “i” are more distinguishable. You will, therefore, find the serif font in many newspapers.
There is also the argument that sans serifs are more legible, so you will see them in books and on web block content.
Generally, serifs are ill-advised for Android block content use because they are not common on web page use.
Additionally, they require high display screen resolutions to render themselves perfectly. Google has also chosen a sans serif font as the Android environment’s flagship typeface.
Sans serifs, therefore, fit perfectly with the mobile interface ensuring that small screens in low-resolution display render all content correctly. The Google fonts for Android trending right now include;
Best Font Family for Website
A font is characterized by various metrics such as style, weight, or size. Complete fonts have a full set of letters, numbers, symbols, and punctuation marks. Font families, on the other hand, are a set of fonts with the same common design.
They may have a difference in weights or slant, but they offer variations of the same look. Some of the largest and popular font families on Google Fonts are;
Best Sans Serif Google Fonts
Serif and sans serif fonts are the most popular font groups in the world of publishing. The major difference between them is either the absence or presence of serifs within their characters.
A serif is a taper or decorative line added to the stem of the font’s characters to create a vertical or horizontal plane on a word.
The lines are referred to as “feet” or “tails”. Serif fonts have these features, while sans serifs do not. Sans serifs have clean, simple lines and have the same width throughout their characters.
They are used in books and web content blocks. The best sans serif fonts on Google include;
Best Serif Google Fonts
Serif fonts are perfect for a traditional look in content publishing. They were the standard in book publishing in the past and are still widely used by magazines and newspapers.
Therefore, they have that classic Roman or Old English theme that blends in perfectly with some brands.
According to Canvas’ design experts, serif fonts give off an established, reliable, and trustworthy feel. Businesses use them to give off a traditional and serious look to their brand.
This is perfect for businesses whose clients are looking for a feeling of loyalty and heritage, such as financial firms, law practices, and insurance companies.
The most popular serif fonts include;
- Roboto Slab
- Playfair Display
- PT Serif
- Slabo 27px
- Noto Serif
- Libre Baskerville
- Crimson Text
Best Google Fonts for Logos
You can use different types of fonts to give off the aesthetic required for your brand, but you should not use more than three fonts on one logo.
You need to ensure that the logo is neither bland nor too busy. The best fonts for logos are;
Best Google Font Combinations: How to create Google Font Combinations in Minutes
According to Oberlo, the best Google Font Combinations for everyday use are:
- Playfair Display–Vast Shadow
- Droid Serif–Montserrat
- Lora–Bree Serif
- Open Sans–Proza Libre
- Anonymous Pro–Poppins
- Roboto Mono–Raleway
Do you want to create combinations in minutes? Use popular Google Font combination generators such as FontPair, Canva, FontJoy Type Wolf or Typ.io
How to Download and Install Google Fonts in Your WordPress Site
Google Fonts makes it very easy for you to add new fonts to your WordPress website. To download and install new fonts onto your blog, follow these steps:
1. Choose Your Font From the Google Fonts Website
2. Click the Plus Sign on the Font Family Box to Add Them to Your Selection
3. Customize Your Selection
4. If You Are a Coder, You Can Embed the Selected Fonts via WordPress’s wp_enqueue_style(). If You Are Not a Coder, Use a WordPress Plugin to Add the New Fonts
5. If You’re Using a Plugin, Simply Install and Activate Your Plugin Then Add Your Google Fonts Selection to Your Website
How to Optimize Google Fonts for WordPress
Do not overuse font weights because you will reduce your page loading speeds. Use a maximum of three different weights for optimal speeds.
Host your fonts locally, to enhance your website’s performance.
Ensure that your font of choice has support and updates, which ensures freshness
Let the Web Content Accessibility Guidelines (WCAG) 2.0 be your guide when picking a font. The guidelines will ensure that you only pick fonts that are accessible to everyone.
Use a plugin such as WP Rocket’s one-click option to turn off Google Fonts if the service is slowing your WordPress website down.
WP Rocket has page caching and cache preloading features whose page crawler improves your webpage’s indexing on search engines.
Fonts can make or break your web pages. Ensure that you only use the best fonts from Google Fonts to ensure readability and style, which will, in turn, increase your traffic and conversions.
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