Finding the best SEO tools for your blog isn’t all that easy.
With a plethora of SEO tools available, choosing the best one is like finding a needle in a haystack. (Go to the quick index if you are in a hurry)
There are tons of free & paid SEO tools available to help you dominate the search results and potentially increase your blog traffic.
But it all depends on the kind of SEO tools you’re using and how well you’re using and executing your SEO plans.
As a blogger, you might have heard about these premium tools Ahrefs, SEMrush, etc. There are premium SEO tools available out there, but they are costly, with the base plan starting at $99/month.
However, if you’re a blogger, you don’t necessarily need to pay such hefty amounts when you need some specific features such as keyword research, backlink building, site auditing, and so on.
To eliminate the hassle and help you choose the right SEO tools for your blog, we have picked the best ones and grouped them by category.
We have included various categories of SEO tools for blogs such as:
- Best SEO Tools for Ranking & Keyword Research
- Best SEO Tools for Link Building
- Best All-In-One SEO Tools for Bloggers
- Best Free SEO Tools for Bloggers
- Best SEO Plugins for Bloggers
All the SEO tools mentioned here have been tried, tested, and approved with big thumbs up from search engine optimizers, bloggers, and marketers out there.
Here’s a quick index to help you navigate this article:
So let’s dive in.
List of 18 Top SEO Tools for Bloggers in 2023 (OUR TOP PICKS)
Best SEO Tools for Ranking & Keyword Research
Keyword research is the whole foundation of SEO. If you have easy to rank keywords, your base is strong, and you can easily top the ranks in any given search engine.
For bloggers, keywords and rankings are essential because they will drive more traffic to their content and increase their revenue at the same time.
We have made an enhanced list of the best SEO tools for keyword research and ranking.
1. KWFinder
KWFinder is a significant keyword research tool to help improve the overall ranking of your blog; they focus on providing you with the best long-tail keywords with low difficulty.
Their stats are accurate enough for you to find the best keywords based on search volume.
Many bloggers don’t know the right keywords to choose even after looking at search volumes; this is where you can spy on your competitors.
KWFinder lets you get a detailed report about your competitors, what keywords they rank for, and how you can improve yours to rank better than them.
They also have a tremendous historical data tool that lets you know about the past activities of a particular keyword like how much it has generated for users and how much traffic it generates, etc., so that you can make a wise decision.
With local keyword research and SERP analysis, KWFinder also gives you about 2.5 billion related keywords, 1 million competitor keywords, and more than 52 thousand locations. The basic plan for KWFinder starts at just $30 per month.
2. Ahrefs Keywords Explorer
Ahrefs has one of the most complete keyword research tools on the market. If you are a blogger looking for a great keyword research tool, then this must be the one you are looking for.
The Keywords Explorer will give you thousands of keyword suggestions in no time; with the help, you will never run out of keyword ideas. They claim to have a database with more than 7 million keywords to help you out.
They are also available to you in 10 different search engines including the mighty Google and provide data and keywords for 171 countries.
Ahrefs Keywords Explorer has very accurate search data as they use clickstream data and have regular keyword updates for you.
You get valuable information on other keyword related metrics such as keyword difficulty, clicks per keyword, SERP overview, etc. The basic Ahrefs plan starts at just $99 per month.
Check Out Ahref Keyword Explorer
3. LongTailPro
LongTailPro is one of the only tools in the market that focuses entirely on keywords. They specialize in long-tail keywords as they are more profitable in the long run.
A lot of bloggers look for long-tail keywords as these keep generating traffic and revenue.
LongTailPro not only gives you the best long-tail keywords but also helps you find less competitive keywords.
If you use keywords with heavy competition, there is a very high probability of your traffic getting distributed among various sites, but with LongTailPro, their less competitive keywords help you get the highest traffic.
They follow a simple 3-step system: you find the best long-tail keywords, analyze your competitor’s keywords, and then they give you keyword metrics.
Keyword metrics are nothing but giving you analytical data on how your keywords perform and how you can improve further. The basic plan for LongTailPro starts at just $37 per month.
4. Spyfu
Spyfu is an insightful tool for keyword research; you can access complete keyword metrics with this excellent tool. You can also generate a good number of targeted keywords that will help you generate traffic.
Spyfu also gives you an option to filter your searches. Therefore, you can quickly sort out and filter which particular types of keywords you want.
When it comes to rankings, Spyfu gives you a good history of the keywords, their rise and fall, stability in the industry, and much more.
With great advertisements for you, they will suggest the best ads that will not only generate you significant revenue but also suit your type of product/service as most of theirs ads are already tested by them.
The basic Spyfu plan starts at just $39 per month.
Best SEO Tools for Link Building
After keyword research, the most crucial factor for any website is the links. The links get you a significant amount of traffic at your doorstep; links can make or break your website.
We have chosen the best SEO tools for link building here below.
5. Majestic
Majestic is a highly recommended tool for link building. They have a great bulk backlink checker that lets you check up to 400 URLs at once.
Their results are relatively fast, and they totally analyze backlinks for you from what information they have in their database.
You get good trust and strength metrics with Majestic; these let you know if you can rely on particular backlinks or not, whether they are excellent or toxic, etc.
With Majestic, you can also keep an eye on your competitor’s backlinks and glean some valuable insights from them as well.
You can also fix broken links and get a score for particular backlinks. Majestic uses a different algorithm to give you backlink scores, one you know you can rely on. The basic plan of Majestic starts at just $49 per month.
6. Linkody
Linkody is a highly specialized link building tool; unlike others, this tool merely focuses on links. Linkody likely offers the easiest way for you to keep track of your link building campaigns.
They have several metrics which you can use to analyze and improve your links. They notify you whenever you lose or gain any links.
You get useful insights on your competitors’ link building strategies that will help you build a great one of your own.
You can also identify the unwanted, harmful, and toxic links very fast and report them on the spot. Linkody is a great tool to manage all your links and domains on one platform.
They have an easy to understand dashboard with all the essential metrics making it super user friendly.
Linkody pricing starts as low as $15 per month.
7. Moz Link Explorer
Moz is a great overall SEO tool, but it has an outstanding link explorer that is highly accurate and lets you check backlink profiles and domain authorities of any site.
They have more than 40 trillion links, 718 million domains, and 7 trillion pages powered by a robust and advanced live link index. You can do many link building related metrics such as finding competitor links, analyzing them, and building your own.
You can also check for broken links and fix them; you also get a spam score with Moz Link Explorer; this tool helps you decrease the spammy links and increase your website’s positive links. The basic Moz plan starts at $129 per month.
8. Ahrefs Backlinks Checker
Ahrefs proudly presents itself as the market leader when it comes to backlinks. Founded in 2011, Ahrefs has come a long way to become one of the best SEO tools in the current market.
With more than 2.3 trillion backlinks, Ahrefs is undoubtedly in one of the TOP 3 favorites of any SEO expert.
Ahrefs has the largest backlink database and crawls more than 7.18 billion pages every day. They provide you with an excellent free version of their backlink tool which lets you test and analyzes it before purchasing.
With Ahrefs, you can always monitor your backlinks’ growth and decline and keep an eye on what strategies your competitors are using. The basic plan starts at just $99 per month.
Check Out Ahrefs Backlink Checker
Best All-in-one SEO Tools for Bloggers (Popular)
With growing competition in the SEO field, tool creators are looking to provide their users with the maximum number of features on one platform.
If you want to outperform others and be on top, you must go for an all-in-one SEO tool that will help you with the overall growth of your content and website.
All-in-one SEO tools are very elite, and they come at a hefty price; we have listed the top 3 market leaders for you who want to ensure that you outclass your competitors.
9. SEMrush
SEMrush is one of the most premium SEO tools available on the market, an all-in-one tool. From keyword research to backlinks and site audits, it has got you covered.
You could think of it as insurance for your blog because it not only keeps you protected but helps you grow heavily.
SEMrush is top-notch in the SEO market; it is a combination of various tools that let you do everything on one platform. This tool is widely available in 117 countries, and if you want to be on top, you must indeed get started using this tool.
When it comes to blogging content, long-tail keywords are a must as they are more consistent when it comes to driving traffic. SEMrush has a tremendous long-tail keywords tool that will give you the best results.
Features
- Accurate site auditing
- Organized reports
- Social media tracker
- Traffic analytics
- Keyword difficulty tool
- SEO assistant for your writing needs
SEMrush is known to have an elite pricing package. They are not very affordable, but if you want to grow and be on top, you must undoubtedly get this tool.
SEMrush offers a free trial for its users; you can use this seven-day free trial to explore and test the tool to its limits. Their pricing starts at about $100 per month when paid annually. They have three plans: Pro, Guru, and Business.
10. Ahrefs
A direct competitor and alternative to SEMrush, Ahrefs is one of the top all-in-one SEO tools in the market. Overloaded with features, you will have everything you need to be an industry leader with this tool.
Talking about its tools, it has a lot you must know about before you get started with it. They provide keyword results for more than ten search engines, including the mighty Google.
This is a perfect tool for bloggers as they can rank themselves better through the keywords and results they derive from various search engines.
Ahrefs also has a very well-known site-auditor; this is very important for bloggers as it shows you how healthy your content is, what needs to be changed on your blog, and how you can improve the health of your blog.
Features
- Instinctive dashboard
- Huge backlink database
- Great site auditor
- Bulk keyword results
- Organized reports in the form of charts
- Domain comparisons
Ahrefs does not have a free trial for its users. However, you can subscribe to their one-week trial at just $7. Ahrefs has a similar pricing scheme to SEMrush; their plans have been sorted into four tiers, starting at $99 per month.
11. Moz SEO Tool
Moz is another all-in-one SEO tool that offers excellent features to bloggers. Started back in the year 2004, Moz has come a long way to prove itself to be one of the best SEO tools.
It is an excellent tool for beginners who have a long-term plan; this tool has quite a simple interface that is easy for you to start with. They have a great SEO weather tool that keeps you informed about updates and other related data.
Moz is very well-known for its metric domain authority; this particular tool’s features are so highly recognized that they have been set as the industry standard for domain metrics for years now.
Moz is known to be very consistent with their updates and for providing excellent quality results to its users.
Having tested this tool thoroughly, we feel you must know about its features as well.
Features
- Quality backlinks
- Great site crawler
- Easy user interface
- Elite domain metrics
- Sorted analytics and reports
- Accurate rank tracker
Moz has its plans sorted into four tiers; they are quite expensive but worth it for a fully loaded tool.
They also have a free trial; their pricing starts at $129, which is about the industry’s standard price; however, as you go up in the plans, the prices keep getting more luxurious with Moz.
Best Free SEO Tools for Bloggers
Paying high prices for premium tools is not always a smart decision if you have a budget to maintain. But there’s no need to worry when there are free tools available that can do the same job for you.
Free SEO tools are usually for beginners who want to learn and get started with SEO. However, you can use them as long as you want as they don’t charge you at all, and you can keep improving your website.
You must know that not all the free tools will give you good results; this is why we have handpicked the best of the best free tools that you can rely on for all your SEO needs.
12. Ubersuggest: Ultimate Free Tool for Keyword Research
Ubersuggest by Neil Patel is one of the best free SEO tools on the market that is a direct competitor to all the premium SEO tools. Ubersuggest is a free all-in-one SEO tool that lets you benefit from all their features at absolutely no cost.
You can look for keywords, do rank tracking, conduct site audits, and much more. If you are looking to generate some traffic on your site, this is an excellent tool as it will do the job for you without having to pay.
13. Google Keyword Planner
Associated with Google, Google Keyword Planner is the best free tool you can use for keyword research. Since they are optimized especially for the search engine Google, it is designed to eventually fit Google’s algorithm.
No paid tool can give you results as accurate as this. With a straightforward user interface, this is the best keyword research tool for bloggers, especially the new ones who are just getting started in the industry.
They have a vast keyword database that can suggest the best and most profitable keywords for you.
Chck Out Google Keyword Planner
14. Keyword Tool: Free Keyword Research Tool
Another free tool with tremendous and optimized results, the Keyword Tool is a direct competitor and alternative to Google Keyword Planner. Both tools focus mainly on keywords; they have tough competition yet great results.
Both these tools are free, but what Keyword Tool focuses more on is long-tail keywords for your benefit as these are more profitable in the long run.
Keyword Tool uses Google Autocomplete to supply you with keywords, the same feature used by audiences to speed up Google searches.
They extract keywords and suggestions from Google and present them to you in a more accessible and more understandable manner.
15. AnswerThePublic
AnswerThePublic is a great SEO tool that provides users with the most creative ideas to boost their content. It is more of a consumer insight tool that helps the users as well as the audience.
It has an excellent keyword tool that forms all the data for you in an image called a search cloud. They are a great tool to increase your B2B sales and get growing traffic to your website.
AnswerThePublic also gives you great information on organic keywords that will help you generate free traffic.
Best SEO Plugins for Bloggers
SEO plugins are more user interface tools that make the whole SEO process much more straightforward. With an SEO plugin, you can use it then and there on your website for analytics and results.
More plugins are entering the SEO market every day. We have chosen the best plugins for you that are reliable, secure, and give the best results.
16. WordPress SEO by Yoast
Yoast SEO is the favorite SEO plugin of millions worldwide. It helps you with your search engine optimization and helps you rank better with the help of their plugin.
Yoast focuses on taking care of your site, writing killer content, and keeping your site in perfect shape.
They also have add-ons like a local SEO tool and a WooCommerce plugin that lets you optimize content that best fits your local needs and fulfills your e-commerce expectations. The plugin is priced at $89.
17. RankMath
A completely free plugin, RankMath helps your site rank higher by making it SEO friendly. It is full of features that will benefit you overall.
With an easy-to-use interface, they also have a great keyword research tool and Google trends tool that gives you the best keyword results. Rank Math is an entirely secure tool and is highly recommended for beginners who want to start SEO.
18. MonsterInsights
MonsterInsights is undoubtedly the number one Google Analytics plugin for WordPress that is easy to use and powerful at the same time.
They let you do universal tracking and give you real-time statistics for your data as well. You can use this plugin for your e-commerce needs.
You can check their SEO score tracker to see the score of your content and improvise accordingly. Their basic plan starts at $99 per month.
Final Verdict
With increasing tools and growing competition in the market, bloggers face a dilemma when making a smart buying decision.
We have walked you through the best SEO tools concerning their key specialties; we hope you can apply it to your expectations and choose the best SEO tools from this list.
If you’re someone looking for a one-stop solution for all your SEO needs, Ahrefs and SEMrush are two pioneer choices available. Even these two tools offer trial offers for users so that they can get familiar with the tools and make the best decision.
Which one is your pick from the list of best SEO tools for bloggers? Which tool do you use for your blog? Feel free to share your thoughts in the comments section.
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