When we talk about the best e-commerce platform, WooCommerce takes the crown by making it easier for WordPress users to create their online store with minimum hassle and maximum ease of use.
WooCommerce is hands-down the best e-commerce solution with an easy to install process, excellent customization options, and thousands of integrations.
However, installing the WooCommerce plugin isn’t the last step in creating an online store; WooCommerce Theme it’s just the beginning.
When you are planning and building your online store, picking the right WooCommerce WordPress theme is essential.
The only problem is the internet is flooded with thousands of WooCommerce WordPress themes, so how do you know which theme is ideal for you?
We have seen users getting stuck when picking a WooCommerce WordPress theme and often end up picking a theme that lacks crucial frameworks.
Therefore, we decided to make an ultimate guide for users to have complete knowledge of what they need to look for when choosing a theme.
With this in-depth guide, you will understand which parameters you need to consider, and you will be able to decide the ideal theme for your store.
- Understanding the Features
- Check Mobile Responsiveness
- Checking the Speed
- An Eye-catching Shopping Cart Icon
- Customizable Shopping Cart and Checkout Options
- Optimization for Search Engine
- Support and Updates
- Rady-Made Templates
- Breadcrumbs of WooCommerce Theme
- Social Media Sharing Functionality
- Email Opt-in Forms
- Form Builder Plugins
- Product Reviews
- WooCommerce Compatibility
At the end of this article, we’ll give you our recommendations, but as always, the choice is yours. So without further ado, let’s dive into the details!
How to Choose the Right WooCommerce WordPress Theme?
Here are some of the vital parameters that you need to consider when deciding the ideal theme for your store. Remember, the ‘perfect’ theme will be the one that fits your store’s needs accurately.
Understanding the Features of WooCommerce WordPress Theme
One of the most crucial parameters to select the right theme is analyzing the features of the theme. However, before that, you need to understand your needs and expectations.
All themes claim to have excellent features, but understanding your needs and what features you require is the first step to selecting the best theme for your website.
How to Choose the Right WooCommerce Theme, You will have to make certain compromises when picking a premade theme over a custom design, so understanding which features you can go without is crucial.
You’ll find multiple features that are common in all the themes. For example, mobile-responsiveness has become a critical feature of any WordPress theme.
When picking your WordPress theme, Make sure that the theme comes with higher responsiveness, and is compatible with all browsers.
Additionally, if you lack coding experience, your theme should be beginner-friendly and come with design support from the WordPress customizer.
WooCommerce Theme So when you choose a WooCommerce WordPress theme, make sure to pick one that is responsive and check the responsiveness before you go live to avoid failures.
Most themes claim to be compatible with all browsers, have excellent design support, and a lovely blog. These features are universally necessary for beginners and developers.
Make sure you test these features yourself before choosing the right WordPress theme for your WordPress site and WooCommerce store.
As we’ve just mentioned above, mobile-responsiveness is essential. These days, many users have shifted from shopping through their laptop or Desktop to shopping on their mobile devices.
Many of your customers might browse your WordPress site using their mobile device and even more so in the future.
While various premium themes provide mobile-responsiveness, you may find this feature excluded in some themes.
If your website does not come with responsive themes and designs, WooCommerce Theme you’re almost guaranteed to lose or sales and your audience.
WooCommerce is highly responsive to all devices. Still, if your theme isn’t mobile-friendly, you might end up having a lousy performance on your website or store.
The best way to ensure that the theme is responsive is to check yourself. As mentioned previously, you might want to check the theme’s responsiveness by opening it through your mobile or tablet and ensuring that it passes the responsive test.
Stay with us for our recommendations toward the end of this article.
Checking the Speed of WooCommerce WordPress Theme
Search engines, including Google, consider your site’s speed, making speed a top priority. Your website’s speed is directly related to the theme you select.
If your website loads slow, your audience will bounce to other websites, meaning losing potential customers and sales to you.
No matter how good your website design is, your customers won’t wait more than three seconds on your WordPress site. So make sure your theme’s speed is adequate.
The best way to analyze your theme’s speed is to check the page loading time through GTmetrix or other page loading tests.
Another aspect of speed to remember is the theme bloat. Theme bloat should be avoided at all costs.
Undoubtedly, you want a theme with great features, but the more features they come with, the slower your website gets. Some fancy features are cool, but they slow down your site.
Try to find a theme that comes with all the useful features, but more importantly, it gives you an option to remove unnecessary features that you are never going to use. This way, you can have faster website and page loading times.
An Eye-catching Shopping Cart Icon
One of the key differences is that a WordPress theme will lack a suitable shopping cart icon while a dedicated WooCommerce WordPress theme will come with an eye-catching shopping cart icon.
One of the main goals of WooCommerce stores is to have an attractive shopping cart that displays the items they have added to their cart along with the price.
Most successful eCommerce websites come with an excellent add to cart button which shows you the products added and the pricing, including any discounts you may have applied.
Some premium WordPress themes for WooCommerce take shopping cart icons to the next level with excellent animation effects.
As soon as you scroll over products, an attractive ‘add to cart’ icon will popup on your screen, bringing the users’ attention and focus towards making the purchase.
WooCommerce Theme Another reason to focus on the add to cart button is to encourage users to complete their pending purchase.
Customizable Shopping Cart and Checkout Options
With all the excellent features that the themes market, you might think that these are enough to get you started, but before you do, another important criterion is your website’s customization.
One significant problem e-commerce stores face is higher abandoned cart ratios resulting in low sales.
Meaning your attractive design will make prospects add a product to the cart only to leave without making a purchase.
While WooCommerce comes with multiple customization options for the checkout process and shopping cart, you will need technical experience or hire a developer to customize the experience if you are a newbie.
Therefore, the best option is to find a theme with plenty of customization options for a smooth shopping cart and checkout process.
Well-designed and personalized checkout pages ensure maximum sales and reduce your cart abandonment rates.
You can add branding elements to make your website stand out from the rest and build trust and familiarity with your users.
Furthermore, having a smooth checkout process will increase the likelihood your customers return to your site and shop more. Who doesn’t like a smooth checkout and personalized shopping experience?
Optimization for Search Engine
Most website owners believe that if their website has a good design with an incredible catalog of products, they will earn more sales.
While in some ways this is true, it’s all for not if your store is not visible on the search engine when potential customers browse for a particular product online.
Before you pick the best WooCommerce WordPress theme, check to make sure it is SEO friendly.
Your theme must come with built-in SEO features to help you stand out from the crowd and generate higher sales.
Some essential SEO features include quick site speed, customizable meta titles and descriptions, easy navigation and search, and subheadings and headings.
All these features are crucial to have better SEO rankings increasing the visibility of your site to your target audience.
Pay close attention to these SEO features in any WordPress theme to promote your online store to various search engines effectively.
If a theme does not come with these features, you will struggle to increase traffics and increase sales.
You can use an SEO plugin for better traffic, but that comes at a cost that might add to the current price of running your website.
Support and Updates
Their software is updated regularly to avoid any errors or inconvenience that users might be facing.
Because of these continuous updates of WordPress and WooCommerce, your theme getting outdated is a common issue.
Therefore, to avoid compatibility issues with your theme, it is best to pick a theme that comes with regular updates.
You can quickly check when themes are updated, and the last update was to understand whether it comes with stable update releases for WordPress or not.
Additionally, support is another vital parameter to consider. No matter how easy the theme is to get started, you will inevitably stumble across various areas where you will need assistance.
Having reliable customer support available means, you can contact the team whenever any vulnerabilities or queries arise.
Most themes come with an extensive documentation section with various helpful guides to help you in any situation.
Remember, never pick an outdated theme. The more regular updates theme provides, the better support available.
A theme should be designed by keeping beginners in mind. The reason why we emphasis so much beginner-friendliness is because not everyone is familiar with technical aspects and design.
When choosing a theme, having a quick solution when you run into a problem is always the best option. Certainly better than a theme with little support that you have to build from scratch.
While professional designers can build a custom website from scratch with ease, beginners will struggle to find the right options, and more often than not, will have to hire a developer to complete the task. This process laborious and also time-consuming.
WooCommerce Theme Running an online store requires more than just products and categories. Therefore, to save time and money, choose a theme that includes pre-made templates with plenty of options.
Choosing a theme that comes with ready-made templates and pages can help you get started immediately.
Check for a theme that comes with pre-made category pages, contact us pages, about us pages, and some pre-made templates for your entire website.
Many premium themes come with plenty of ready-made designs built for various niches, so getting started is easy and hassle-free.
Breadcrumbs of WooCommerce Theme
Many WooCommerce themes lack breadcrumbs. However, we recommend picking a theme that comes with breadcrumbs to give your users step by step navigation so they can quickly jump between various products and categories.
Breadcrumbs make your website easy to use and a more user-friendly experience.
Make sure that your theme implements breadcrumbs correctly to make the best out of this feature. You can check for the feature on the official site of any theme you choose.
This feature will also let users browse through your site without any hassle, in turn keeping them on your website a little longer.
Social Media Sharing Functionality
Your online store needs more than just an excellent design. To help build a social media following, your WooCommerce WordPress theme may include built-in social share buttons.
When discussing social sharing tools in Woocommerce WordPress themes, you will most likely find two common elements: social media sharing tools and social follow buttons,
The social media sharing button is crucial for any online store; when your customer purchases from your store, they can share it on various social media platforms such as Facebook, Twitter, and Instagram.
Building awareness of your store via free marketing from already existing customers.
Having a social follow button is also vital because users worldwide can easily track your website on various social media platforms for a convenient shopping experience.
So when you’re picking a WooCommerce WordPress theme, make sure it comes with social media sharing tools, and social follow buttons for better marketing and sales.
Email Opt-in Forms WooCommerce Theme
Growing your online business is the foremost goal of every e-commerce store owner. Although there are various ways to increase your sales and create a better marketplace, building an extensive email list is crucial to keep them updated about new releases, discounts, sales, and products.
One of the easiest ways to do so is adding forms to various widgets, blog posts, and your homepage.
Best WordPress WooCommerce Form Builder Plugins
The internet is flooded with various email opt-in plugins that help you embed different types of forms on your website with ease.
Having a WooCommerce WordPress theme integrated with email forms will allow you to eliminate the need to design your forms yourself. It will give you a consistent and excellent design.
Some themes, including free and premium, integrate well with opt-in email plugins to add forms such as contact us forms, feedback forms, survey forms, and more on your blog posts, homepages, or anywhere on your store.
Your WordPress store will generate good followers and valuable feedback from your customers.
Product Reviews of WooCommerce Theme
Since we are focusing on e-commerce stores in this post, including product reviews on your store can significantly boost your sales, giving your users valuable feedback and honest suggestions.
Every product review by your customers matters for building trust amongst users, so pick a theme that provides full advantages of the reviews you already have and make it easier to get more reviews.
According to various research, most users make purchases after seeing product reviews. When choosing a WooCommerce WordPress theme, check how the theme displays reviews, and ensure that they are easy to read.
Additionally, check whether the theme shows the best reviews first to attract users to buy the product. Checking these product review features will ensure that you are landing higher sales, increasing your conversion rate.
Lastly, irrespective of all the above features your theme may come with, the last crucial parameter before picking a theme is to check whether it supports WooCommerce or not.
Usually, you will find minor details by the developers on the feature or detail pages.
If the theme does not support WooCommerce, various developers can provide you a solution to make the theme compatible with WooCommerce.
If you are attracted to the theme design so much so that you want to implement it in your store, you may be able to troubleshoot their documentation section. If that doesn’t work, you can always seek help from the theme developer.
Either way, check the minor details thoroughly, including WooCommerce compatibility, to avoid obstacles while setting up. This way, you can quickly get the best of your theme.
Where Can You Find the Perfect WooCommerce Theme?
Now that you’ve seen what to look for in a WooCommerce theme, the next step is to know where you can find them. Remember, no theme fits for everyone; picking the best theme purely depends on your needs.
There are two main two options -free theme or premium theme. You will find plenty of themes for free that comes with excellent features and capabilities.
However, going with premium is always the best option, and we highly recommend picking a premium theme for your store to get the best functionalities.
Paying for a premium WordPress theme will give you the best customer support and unlock the theme’s additional features. You can find great WordPress or WooCommerce themes anywhere between $30 to $60.
If you need a free theme, you can take a look at Storefront. There are get plenty of quality themes for every budget on the internet.
Final Thoughts: How to Choose the Right WooCommerce Theme
And that wraps up our criterion to focus on when choosing the best theme for your e-commerce store.
When picking the best theme for yourself, if you consider all the parameters mentioned above, you will most likely find a theme that matches your expectations.
However, remember to determine your needs and then pick a theme to match.
After analyzing and understanding your needs and requirements, you should choose the theme that comes with all your necessary features to get a hassle-free site-building experience without breaking the bank.
We hope you found our guide of best practices for finding the perfect theme for your WooCommerce store helpful. If you have any questions, feel free to leave them in the comment section below, and we would be glad to help.
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