Divi is a well-known WordPress page builder that also offers several high-quality themes.
Using Divi, you can easily build your WordPress website, improve its structure, and create an immersive experience for your audience without writing any code.
Divi also has a lot of SEO features, but there’s a lot of talk surrounding their effectiveness.
Divi Builder is good for SEO because it creates responsive pages that render well on all devices. They have easy SEO analysis and Yoast plug-in integration to give you step-by-step instructions and tools to improve your website’s bounce rate.
This article will teach you the following information about Divi’s page builder and how it impacts your website’s SEO:
- Why you should consider Divi to improve SEO
- Disadvantages of Divi and your site’s SEO
- How you can improve your page builder for better SEO
Why Is Divi Builder Good for SEO?
Divi is one of the top WYSIWYG page builders (and themes) for many website owners. So, it’s no surprise you’ve considered using their content for your site.
It ranks among the best in the business, together with Elementor Pro and the Genesis Framework.
You’ve probably read a lot of comments and concerns about how your site’s SEO is affected by page builders, so let’s clear up a few of those concerns below.
- Divi’s page builder is optimized for desktop, tablet, and mobile usage. According to Spectrum Group Online, Divi has been optimizing its page builders and themes for mobile audiences for a long time. Google’s trend toward favoring these websites indicates Divi will be around and top the top for a while.
- It lets you use templates and tools without adding bloated code. Instead of sending loads of code that slows your website, Divi’s page builder only uses what you request. You won’t have to slow your pages to experience the viewer-friendly interface or email subscription forms, either.
- You can improve your website’s SEO with meta descriptions and additional plug-ins through Divi’s simple system. Although Divi’s shortcode can alter or control your meta description, there are a few plug-ins you can use to take charge. Meta descriptions add keywords to improve your search presence.
- Divi maintains consistent formatting from page to page. Seamless websites look, feel, and perform much better. They don’t have to load new designs upon each click, so Google can load everything quickly. Since website load speeds are a significant part of SEO, this feature is irreplaceable.
- Their tools let you guide viewers to help them navigate your website, reducing its bounce rate and improving reader retention percentages. Bounce rates are another SEO factor. If people stay on your website for a long time, Google recognizes the value you’re providing and rewards your site with a higher rank.
Divi’s page builder is great for SEO for many reasons. Whether you’re reducing your website’s bounce rate, increasing its speed, or improving the meta description, there’s always an area to update.
However, you should know the few downsides you might run into if you choose this page builder. If you want to learn more about Divi’s SEO problems, read on.
Check out our in-depth Divi Builder Review to get the details insights of Divi
Downsides of Divi’s SEO Functionality
While Divi is at the top of its game, there are a few things you should know before subscribing. They have plenty of useful SEO tools, most of which overshadow the limited amount of problems.
That being said, we want to cover everything about the page builder, so you know what you’re getting involved with.
Here are the adverse effects Divi’s page builder can have on your site’s SEO:
- Divi uses shortcodes throughout its page-building platform. Shortcodes don’t directly reduce your website’s SEO, but they can impact the site’s speed. If your website has too many shortcodes from Divi’s page builder, the reduced site speed could slightly lower your SEO ranking chances.
- The meta descriptions can often be altered when using Divi’s page builder. Freelance Web Design explains Divi sometimes prevents users from getting the most out of their meta descriptions. However, we’ll discuss a few solutions to work around this common problem.
- Some WordPress plug-ins conflict with Divi’s code, causing slow loads and plug-in errors. If you use plug-ins that don’t work with your page builder, they can reduce your site’s speed, create error codes (tacky cosmetic issues that could increase your site’s bounce rate), and more. Steer clear of non-compatible WordPress plug-ins when using Divi’s themes and page builders.
All three problems can be solved with various plug-ins and minor improvements. If you follow Divi’s recommendations, there’s a very slim chance your site’s SEO will be affected.
However, if you notice your pages aren’t ranking as well or your site’s speed has dropped, it’s crucial that you take immediate action.
Fortunately, Divi makes it easy to take control of your website’s SEO. In the next section, we’ll cover how this page builder can improve your results.
Related Reading: Does a Page Builder Slow Down WordPress
How to Improve Divi’s SEO
Elegant Themes displays numerous methods to use Divi for a better SEO experience. Divi has integrated tools that provide countless search engine optimization strategies.
They range from new plug-ins to tooltips for beginners. Everyone can benefit from these helpful suggestions, so let’s cover all of them below.
- Consider using SEOPress (or a similar WordPress plug-in) to regain control of your website’s meta descriptions. Changing your meta description can make a world of difference. It tells Google what your website is about, which lets them know what it should rank for. These minor details make a massive difference.
- Always keep your Divi page builder and theme updated to prevent coding errors and plug-in malfunctions. Divi has a lot of updates because they’re always optimizing their page builder. If you let it go away for too long, your themes and templates will be outdated. New plug-ins won’t work, leading to the previously mentioned coding issues.
- Reduce excess links and categorize your website’s content. Divi lets you create tabs and categories to group your pages. This simple tool is highly effective, increasing your site’s SEO by engaging reduces, cutting the bounce rate, and raising the speed. These factors show Google your website is trustworthy and rankable.
- Use the Yoast SEO plug-in for easy, beginner-friendly SEO insights. Divi Space suggests using the Yoast SEO plug-in since it’s a top recommendation by Yoast, Google, and WordPress. Yoast lets you make sitemaps, meta descriptions, and highlights keywords to show you where to implement them in each post.
- Compress images and videos used through Divi’s page builder. Divi lets you use a lot of images and other media files, but they can quickly overwhelm the page builder. If you don’t compress them, you’ll have slower web pages. Use TinyPNG or similar free websites to reduce your media files before uploading them to forms and sidebars in Divi’s page builder.
As you can see, it’s quite easy to improve your SEO results when using Divi’s themes and page builders, though failure to do so can cause frustrating problems.
Now that you know the three SEO problems and five solutions to fix your Divi website on WordPress, your site will benefit from the page builder’s aforementioned SEO benefits.
Spending less than an hour optimizing Divi will change your website’s SEO journey.
Related Reading: Is Divi Good for Beginners?
Conclusion: Is Divi Builder Good for SEO?
Divi’s page builder undoubtedly affects your website’s SEO, but it’s up to you to decide whether it improves or harms the cause.
If you’re using Yoast, reducing unwanted elements, and making your website better for its viewers, you’ll drastically increase your pages’ search engine ranks.
Here’s a rundown of the post:
- Page builders can slow a website, but Divi minimizes this problem.
- Use Divi’s SEO recommendations to stay on track for success.
- Always compress images and videos before adding them to Divi’s page builder.
- Many high-end sources claim Divi is excellent for SEO.
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