If you’ve whittled down your page builder options to Thrive Architect and Divi Builder, you’ve done a great job so far! These two products are simply two of the best WordPress page builders available today.
However, you might now be stuck with the real challenge – how do you choose the best option for you in the Thrive Architect vs Divi Builder battle?
Well, the good news is that you’re in the right place.
In this comparison review, we’ll compare Thrive Architect and Divi Builder in terms of the most important factors, such as key features, ease of use, free templates/elements, and pricing.
Last of all, we’ll look at which page builder is best, depending on your exact needs.
Quick Navigation:
- An Overview
- The Key Features
- User Experience
- The Best Templates
- What Elements and Widgets
- Terms of Pricing
- What Support, Updates & Documentation
- Which One Is Best for You
Without further ado, let’s get into it!
Thrive Architect vs Divi Builder: An Overview
To make sure that we’re all on the same page, let’s take a quick overview of both Thrive Architect and the Divi Builder.
Create Websites That Convert With Thrive Architect

Whether there claims to be the first “what you see is what you get” page builder is true or not, Thrive Architect (previously known as “Thrive Content Builder” is one of the first of its kind.
Nowadays, Thrive Architect ships with the entire Thrive Suite. Together, it’s supposed to be an all-in-one website creation tool as well as a complete suite of marketing, conversion, and lead-generating modules.
The builder itself is robust and easy to use, with a number of unique capabilities that make it one of the easiest and most intuitive options out there. You also get hundreds of landing page templates, effectively designed to maximize conversions.
All-in-all, Thrive Architect is a go-to option for businesses who want to create WordPress websites where capturing and converting customers is key.
Gorgeous and Modern Websites in Minutes With Divi

Divi has been around since 2013 and has continued to go from strength to strength and grow in popularity with over 700,000 users today.
Although it was already a popular, feature-rich page builder, to begin with, Divi 4.0 launched with major revamps in 2019, including the Divi Theme Builder.
Divi has always been regarded as one of the most intuitive and fun frontend page builders with a colorful and user friendly interface.
Aside from the builder itself, Divi also includes a number of other premium products, including themes and full website templates, email opt-in, and social media plugins.
Divi’s full website templates allows you to import a complete site, with all content and pages, with just a couple of clicks.
Combined with its great designs, it has always been one of the top options for those who quickly want to create attractive and modern websites.
Thrive Architect vs Divi Builder: The Key Features
We will get to an in-depth analysis of how Thrive Architect and Divi Builder compare in a minute. For now, let’s first go through a quick look at the key features and benefits you can expect from both these feature-rich page builder tools.
Thrive Architect: Key Features

- Thrive Architect ships with over 300 fully customizable landing page templates optimized for conversions and lead generation.
- The Thrive Suite includes other unique modules to replace third-party add-ons, such as a quiz builder, A/B testing tool, and online course creator.
- A large number of free elements and widgets, especially for conversion and lead generation, such as CTAs, email forms, and more.
- Directly edit the source code of your pages within the Thrive Architect frontend page builder.
- The Thrive Theme Builder allows you to build your own website template easily using the Shapeshift framework theme
Divi Builder: Key Features

- 200+ Full website kits which consist of over 800+ individual website templates to create attractive, consistent websites in a matter of minutes.
- 40+ Beautiful and functional elements to add style and features to your website pages.
- Ships with a number of other value-added extras, such as the Divi and Extra theme as well as social media and email opt-in plugins
- An intuitive and fun drag-and-drop frontend builder that uses color-coded elements and straightforward row/column layouts for ease of use.
- Easily add HTML, CSS, or custom code to your website builder pages with custom code modules.
- A huge knowledge base, complete with hours of free video tutorials to help you get up and running with Divi
How Thrive Architect and Divi Builder Compare Regarding User Experience
A page builder is supposed to make your life easier, not harder. A good page builder will be easy to learn, use, and should speed up designing and building website pages.
Thrive claims to be the first to create a true frontend editor for WordPress, so they’ve had a lot of time to perfect their tool. For today’s users, the interface is very similar to the hugely popular Elementor.
The builder features a sidebar with all elements and page settings that changes to element-specific customization and styling options when you select something on the page.
One unique usability feature of Architect is the handy navigation breadcrumb at the top of the page. With just a glance, this can quickly let you know exactly what element you are working on and where it’s located on your page hierarchy.
Another is that you can simply resize the width of columns in multi-column rows by clicking and dragging the border.
Thrive also makes it easy to position elements that overlap sections above and below it, something that is surprisingly difficult with many other page builders.
Divi is well-known as one of the most fun, colorful, and intuitive drag-and-drop page builders to use. Divi heavily relies on the concept of dividing a page into sections with rows and columns.
This makes it easy to arrange elements in a logical and organized way. Everything is color-coded so that you know exactly what you’re working on.
Instead of the fixed sidebar, a popup with styling and customization options popup whenever you select an element.
Both builders allow you to use the tablet or mobile view so you can ensure your website looks great on other devices. And, you can edit text directly on the page by simply clicking on it and start typing.
Choosing between these two is extremely difficult. However, Thrive Architect just has the edge because of the lower initial learning curve as well as its familiarity with other popular page builders.
That being said, Divi is definitely the most enjoyable to use.
Thrive Architect vs Divi Builder – Which Page Builder Has the Best Templates?
Even with a page builder, you might not necessarily have the time or eye to come up with a professional, modern, and attractive design – especially if it’s your first time building a website.
Templates help you out by providing you with professionally designed layouts out-of-the-box. Simply import a template, replace your own content, and make some tweaks – and you’re good to go.
Unfortunately, Thrive only provides landing page templates and no full website kits or templates for other pages, such as about, services, portfolio, etc.
That being said, they probably feature the best collection of landing page templates with well over 300. This library is also continuously being expanded and added to.
As you might guess, it includes landing pages for just about any business, industry, organization, or type of website.
The templates are very much aimed at helping to drive conversions, whether it’s through signups, newsletter subscriptions, email lists, or any other form of lead generation.
The designs are also attractive and modern with a number of variations for specific styles to get as close to what you want as possible.
On the other hand, Divi ships with 200+ complete layout packs. These are entire website templates, with all the most common pages, such as home, about, services, contact, blog, etc.
This means you can get a complete, professionally designed website by importing a single template in just a few clicks.
You can also import individual page templates to mix-and-match designs, although you will need to do some tweaking to get the look and feel consistent.
From bike repair to the family doctor to engineering firm websites, Divi has it all. While the designs are definitely modern and good-looking, they tend to be more simple at times.
Both page builders come with flagship themes. Divi’s Extra theme is aimed at magazine-like digital publishing sites, while Thrive’s Shapeshift is a framework theme that should be used with the Thrive Theme Builder to create your own website templates.
All-in-all, which is best for you depends on your needs and wants. If you want to build your own pages, but want a landing page that’s guaranteed to help you convert visitors, then Thrive is the one.
However, if you want support to build your entire website, then Divi has all the website and page templates you’ll need.
What Elements and Widgets Do You Get With Thrive Architect and Divi Builder?
Not only do elements and widgets fill out your pages, but they make your website more interactive, dynamic, and feature-rich.
From buttons to forms to galleries, they affect the style and functionality of your website. So, you should always look for a collection of templates that have everything you want and need on your website.
While there’s no exact count, Thrive Suite comes with a huge variety of modules and elements. Just like their landing pages, Thrive’s templates and widgets focus on conversion and lead generation.
Call to action, email capture, countdowns, and others feature prominently.
Many of the other Thrive Suite products also allow you to customize or create your own conversion-driven elements and widgets, such as Thrive Ovation for testimonials and reviews and Thrive Ultimatum for countdown campaigns.
That doesn’t mean that Thrive lacks in other areas, with all the elements you expect, such as galleries, social sharing, accordions, and more.
Lastly, you even get an online course creation module with the Thrive Suite, which is an incredibly useful extra for someone who wants to create an educational website.
Divi has a more modest collection of around 40 general elements and widgets as well as around 10+ WooCommerce specific elements and widgets.
Where Divi’s strength lies here is how stylish and functional their elements are, on top of being extremely easy to customize and style.
Most Divi-specific elements are aimed at beautifying your pages with sliders, galleries, blog layouts, and more. However, there is also a basic collection of CTAs, forms, testimonials, etc.
There is no clear-cut winner in this section. If your focus is on conversions and lead generation, then Thrive is probably the better choice.
However, you’ll have an easier time using and customizing your Divi elements while Divi’s collection is also probably the better option for pure looks.
How Does Thrive Architect and Divi Builder Compare in Terms of Pricing?
Pricing is a crucial factor whenever you invest in your website. Themes and plugins have a lot to offer, and you need to be sure that you’re getting the best deal for your hard-earned cash.
Getting the most value depends on how you will use the builder and what features you prize more than others.
As an all-in-one suite of website building tools, you can get the entire Thrive Suite for one price. This package includes a total of 10 products, such as the Thrive Architect, ThriveTheme Builder, Thrive Leads, Thrive Optimize, and others.
The Thrive Suite costs $228 per year (which works out to $19 per month) or $90 per quarter ($30 per month). That may seem a tad expensive, but you have to keep in mind that you get the same functionality from a number of different plugins in one.
This also buys you access to all support and updates. If you don’t renew your subscription, you’ll still be able to use all the various plugins and features but will no longer get support or updates.
You’ll also be protected by a 30-day money-back guarantee if you’re not satisfied with the product.
Divi is similar in that you also get an entire suite of plugins and tools with a Divi subscription.
So, not only do you get the Divi Builder, but also the Monarch theme, Bloom Email Optin plugin, Extra Magazine theme, and more. What is different between the two is that Divi offers two separate packages:
- Divi Yearly Access: $89/year
- Divi Lifetime Access: $229 once-off
Both plans give you full access to all website packs, support, updates, and for use on an unlimited number of websites.
Considering that paying the yearly subscription three times already costs more than the lifetime access, lifetime access is definitely the best money-for-value option.
Similar to Thrive, you also get a 30-day no-questions-asked refund guarantee.
Unfortunately, neither builder offers a free version. However, you can demo the Divi Builder here.
What Support, Updates & Documentation Is Available With Thrive Architect vs Divi Builder
With Thrive, support is only available via a ticketing system. While you might have to wait a day or more for a response, the support team is usually very helpful and knowledgeable about their product.
Thrive’s online documentation consists of hundreds of articles. They tend to be on the shorter side, but also comes with supporting screenshots and short video clips for clarity.
Unfortunately, Thrive doesn’t have as active a community and there isn’t any official community forum where you can interact with other users and support staff.
Divi claims to offer 24/7 support that you can access via live chat or email. In most cases, you do seem to get a response within a matter of minutes, although it might be longer during busy or awkward hours.
Divi did face some criticism regarding availability in the past, but this seems to be improved.
The documentation is extremely thorough, and helpfully broken down and organized into categories. There are many hours of video tutorials as well.
Divi provides powerful tools to help identify and solve issues for individuals and teams. For one, you can enable “Safe mode” that will disable plugins that may interfere with Divi to see if a plugin conflict is the cause of your issue.
You can also enable “Remote access” to allow Divi support to directly work on your installation. Although it’s more aimed at technical users, you can even view debug logs for advanced DIY troubleshooting.
Divi also has a very active community around it which you can find on Facebook or on the official community forum. You can get help here even if you don’t have an active subscription.
Between the two, Divi is definitely the winner in terms of support.
While it’s a close call between Thrive’s concise, to-the-point documentation and Divi’s more comprehensive tutorials and videos, it’s Divi’s better support availability and active community that gives it the win.
Thrive Architect vs Divi Builder: Which One Is Best for You?
Unfortunately, recommending the best page builder for everyone isn’t always possible, especially when you’re dealing with two amazing platforms like Thrive Architect and Divi Builder.
Before we get into our recommendations, let’s get something straight: both of these page builders are more than capable of helping you easily build attractive and professional WordPress websites.
However, the devil’s in the details and it’s the small nuances between these two that you should look out for.
First of all, Thrive mostly caters to businesses by focussing on providing a tonne of marketing, conversion, and lead generating tools.
This consists of their collection of 300+ effective landing pages, a variety of modules, and elements to help businesses capture and convert potential customers.
On the other hand, Divi is focussed more towards making the process of building a website as enjoyable and easy as possible.
With full website templates, you can get a complete site up and running with little time or effort. It’s a particularly good choice for individuals, blog owners, or small businesses.
However, solid WooCommerce integration also makes it a great option for online stores.
We would recommend Divi to most users simply because of its more affordable pricing and user experience.
However, Thrive Architect is still an incredible tool and should be the main choice if lead generation and conversions are very important for you.
Thrive Architect | Divi Builder | |
Price | $228/year | $89/year OR $249 for lifetime access |
Support |
|
|
Elements/widgets | A large variety of elements, particularly for marketing and sales | 50+ Content Elements |
Templates | 300+ Landing page templates | 200+ Full website templates (800+ page templates) |
Websites | 25 websites | Unlimited websites |
WooCommerce support | Yes | Yes |
Other Plugins/Modules | ||
Ease of Use | Very Easy | Very Easy |
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